Ready-to-Drink (RTD) Coffee & Tea - Morocco

Morocco

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee & Tea market amounts to US$4.01m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.21m in 2024.
Revenue, combined amounts to US$5.22m in 2024.
The revenue, at home is expected to grow annually by 2.45% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$32bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.10 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee & Tea market, volume, at home is expected to amount to 2.32m L by 2024.
Volume, out-of-home is expected to amount to 185.60k L in 2024.
Volume, combined is expected to amount to 2.51m L in 2024.
The Ready-to-Drink (RTD) Coffee & Tea market is expected to show a volume growth, at home of 0.7% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee & Tea market is expected to amount to 0.06L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee & Tea market in Morocco has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the RTD Coffee & Tea market in Morocco have shifted towards convenience and on-the-go consumption. Busy lifestyles and the increasing number of working professionals have led to a growing demand for ready-to-drink beverages that can be consumed quickly and easily. Additionally, the younger generation, who are more inclined towards trying new and innovative products, have shown a strong preference for RTD Coffee & Tea options. Trends in the market have also contributed to its development. The rising popularity of coffee culture and the increasing influence of Western lifestyles have played a significant role in driving the demand for RTD Coffee & Tea in Morocco. Consumers are now seeking products that offer a similar taste and experience to the coffee and tea beverages they enjoy at cafes, but in a convenient and portable format. As a result, manufacturers have been introducing new and diverse flavors, blends, and packaging options to cater to these evolving trends and preferences. Local special circumstances have further fueled the growth of the RTD Coffee & Tea market in Morocco. The country's hot climate and the cultural tradition of tea consumption have created a favorable environment for the adoption of ready-to-drink beverages. Moroccan consumers have a long-standing affinity for tea, and the availability of RTD Tea options has allowed them to enjoy their favorite beverage in a convenient manner. Additionally, the increasing urbanization and the growth of modern retail channels have made it easier for consumers to access and purchase RTD Coffee & Tea products. Underlying macroeconomic factors have also played a role in the development of the RTD Coffee & Tea market in Morocco. The country's economic growth and rising disposable incomes have resulted in an expanding middle class, which has the purchasing power to afford premium and innovative products. This has created opportunities for both local and international manufacturers to introduce and promote their RTD Coffee & Tea offerings in the market. Furthermore, the growing tourism industry in Morocco has attracted a diverse range of visitors, who bring with them their preferences for RTD Coffee & Tea from their home countries, further driving the demand for these products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Morocco is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and on-the-go consumption trend, coupled with the rising popularity of coffee culture and tea traditions, have created a strong demand for RTD Coffee & Tea products in Morocco. Manufacturers have responded by introducing new flavors and packaging options to cater to consumer preferences. The country's economic growth and increasing disposable incomes have also contributed to the market's development by creating a growing middle class with the purchasing power to afford premium and innovative products.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.