Other Juice, Juice Mixtures & Smoothies - Eastern Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Other Juice, Juice Mixtures & Smoothies market amounts to US$1.02bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$33.69m in 2024.
Revenue, combined amounts to US$1.05bn in 2024.
The revenue, at home is expected to grow annually by 9.18% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$4bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$2.22 are generated in 2024.
In the Other Juice, Juice Mixtures & Smoothies market, volume, at home is expected to amount to 503.40m L by 2024.
Volume, out-of-home is expected to amount to 6.71m L in 2024.
Volume, combined is expected to amount to 510.20m L in 2024.
The Other Juice, Juice Mixtures & Smoothies market is expected to show a volume growth, at home of 2.6% in 2025.0.
The average volume per person, at home in the Other Juice, Juice Mixtures & Smoothies market is expected to amount to 1.10L in 2024.

Definition:

The Other Juices market contains juices, and mixes of juices, with 100% fruit juice or vegetable juice content that are not already contained in the Orange Juice, Apple Juice, Grapefruit Juice, Grape Juice and Pineapple Juice markets. These juices can be directly pressed or from concentrate. Not included are fruit nectars or other drinks which do not have 100% fruit juice content.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Other fruit juices than Orange, Apple, Grapefruit, Pineapple and Grape Juice (100% fruit juice content)
Fruit Juice mixes (100% fruit juice content)
Vegetable juice (e.g. tomato juice)
Smoothies

Syrups and nectars (<100% Fruit content; see Soft Drinks segment)
Soft drinks with fruit juice content (see Soft Drinks segment)

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.