Non-Alcoholic Drinks - India

The Non-Alcoholic Drinks market in India has been experiencing significant growth in recent years.

Customer preferences: Indian consumers have been increasingly health-conscious, leading to a rise in demand for non-alcoholic drinks. This trend can be attributed to several factors, including a growing awareness of the negative health effects of consuming alcohol, a desire for healthier beverage options, and a shift towards a more wellness-focused lifestyle. Additionally, the large youth population in India has been driving the demand for non-alcoholic drinks, as they are more likely to prioritize health and wellness.

Trends in the market: One of the major trends in the Indian non-alcoholic drinks market is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients that offer specific health benefits. Functional beverages such as energy drinks, sports drinks, and herbal teas have gained traction among health-conscious consumers in India. Additionally, there has been a growing demand for natural and organic non-alcoholic drinks, as consumers are becoming more conscious of the ingredients used in their beverages. Another trend in the market is the rise of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption. These beverages offer convenience to consumers, especially those with busy lifestyles who are looking for quick and easy refreshment options. RTD beverages such as bottled juices, iced teas, and flavored water have become increasingly popular in India.

Local special circumstances: India has a rich cultural heritage with diverse regional preferences when it comes to beverages. For example, traditional Indian drinks like lassi, nimbu pani, and masala chai continue to be popular among Indian consumers. These traditional drinks are often made with locally sourced ingredients and offer unique flavors that cater to the local taste preferences.

Underlying macroeconomic factors: India's growing economy and rising disposable incomes have contributed to the growth of the non-alcoholic drinks market. As more consumers have the financial means to afford premium and healthier beverage options, the demand for non-alcoholic drinks has increased. Additionally, the rapid urbanization in India has led to a shift in consumer lifestyles, with more people opting for on-the-go and convenience-oriented products, which has further fueled the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in India has been driven by changing customer preferences towards healthier options, the rise of functional and RTD beverages, the influence of local cultural preferences, and the underlying macroeconomic factors of a growing economy and rising disposable incomes. As the market continues to evolve, it is expected that the demand for non-alcoholic drinks in India will continue to grow.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.