Non-Alcoholic Drinks - Central & Western Europe

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$122.90bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$108.80bn in 2024.
Revenue, combined amounts to US$231.70bn in 2024.
The revenue, at home is expected to grow annually by 3.76% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$366.50 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 75.28bn L by 2024.
Volume, out-of-home is expected to amount to 9.76bn L in 2024.
Volume, combined is expected to amount to 85.04bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 224.40L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Central & Western Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Non-Alcoholic Drinks market have shifted towards healthier and more natural options. Consumers are increasingly seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the importance of a healthy lifestyle and the desire to reduce the consumption of sugary drinks. As a result, there has been a rise in demand for products such as herbal teas, infused waters, and organic fruit juices. Trends in the market include the rise of functional beverages, such as energy drinks and sports drinks, which are gaining popularity among consumers looking for a boost of energy or hydration. Additionally, there is a growing interest in plant-based alternatives to dairy products, leading to an increase in the consumption of non-dairy milks, such as almond milk and oat milk. Another trend is the increasing demand for premium and artisanal beverages, as consumers are willing to pay a higher price for products that are perceived as higher quality and unique. Local special circumstances also play a role in the development of the Non-Alcoholic Drinks market in Central & Western Europe. For example, in countries with a strong coffee culture, such as Italy and Spain, there is a high demand for coffee-based beverages, including iced coffees and coffee-flavored drinks. In countries with a long tradition of brewing, such as Germany and Belgium, there is a strong market for non-alcoholic beers and craft sodas. These local preferences contribute to the diversity and growth of the market in the region. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, also contribute to the development of the Non-Alcoholic Drinks market in Central & Western Europe. As the economy improves, consumers have more purchasing power and are willing to spend on premium and healthier beverages. Additionally, the increasing urbanization and busy lifestyles in the region have led to a rise in on-the-go consumption, driving the demand for convenient and portable non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Central & Western Europe is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier and more natural options, leading to a rise in demand for products such as herbal teas and organic fruit juices. Trends in the market include the rise of functional beverages and plant-based alternatives to dairy products. Local preferences and traditions also play a role in shaping the market, with countries having a strong coffee culture or brewing tradition driving demand for specific types of beverages. Finally, underlying macroeconomic factors such as economic growth and rising disposable incomes contribute to the development of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.