Non-Alcoholic Drinks - Central Asia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$3.77bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$591.90m in 2024.
Revenue, combined amounts to US$4.36bn in 2024.
The revenue, at home is expected to grow annually by 7.23% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$47.51 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 5.98bn L by 2024.
Volume, out-of-home is expected to amount to 223.10m L in 2024.
Volume, combined is expected to amount to 6.20bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.6% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 75.45L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Central Asia is experiencing significant growth and development.

Customer preferences: Customers in Central Asia are increasingly seeking healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This trend is driven by a growing awareness of the health benefits associated with consuming non-alcoholic beverages, such as reduced sugar content and natural ingredients. Additionally, there is a cultural preference for non-alcoholic drinks in many countries in Central Asia, as alcohol consumption is not as prevalent as in other regions.

Trends in the market: One of the key trends in the non-alcoholic drinks market in Central Asia is the increasing popularity of functional beverages. These beverages are formulated with specific ingredients that offer health benefits beyond basic hydration. Functional beverages, such as energy drinks and sports drinks, are gaining traction among consumers who are looking for products that can enhance their physical performance and overall well-being. Additionally, there is a growing demand for natural and organic non-alcoholic drinks, as consumers become more conscious about the environmental impact of their consumption choices.

Local special circumstances: Central Asia is a region with diverse cultural traditions and preferences, which has an impact on the non-alcoholic drinks market. For example, in some countries in Central Asia, tea is a popular beverage and is consumed throughout the day. This has created opportunities for companies to introduce innovative tea-based beverages that cater to local tastes. Additionally, the region has a strong tradition of herbal remedies, which has led to the development of non-alcoholic drinks that incorporate traditional ingredients with perceived health benefits.

Underlying macroeconomic factors: The growth of the non-alcoholic drinks market in Central Asia is also influenced by underlying macroeconomic factors. Economic development and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on non-essential items such as beverages. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, driving demand for convenient and portable non-alcoholic drinks. Furthermore, the tourism industry in Central Asia has been growing, attracting visitors from around the world who are interested in experiencing the local culture and cuisine. This has created opportunities for companies to market and sell non-alcoholic drinks that are unique to the region, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.