Non-Alcoholic Drinks - Bhutan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$37.06m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.09m in 2024.
Revenue, combined amounts to US$40.15m in 2024.
The revenue, at home is expected to grow annually by 5.35% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$46.77 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 61.99m L by 2024.
Volume, out-of-home is expected to amount to 1.42m L in 2024.
Volume, combined is expected to amount to 63.41m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.7% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 78.23L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Bhutan is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Bhutan have shifted towards healthier beverage options, as consumers become more health-conscious and aware of the benefits of non-alcoholic drinks. There is a growing demand for natural and organic beverages, as well as those that promote wellness and hydration. This shift in consumer preferences is in line with global trends, where there is a rising demand for healthier alternatives to traditional sugary drinks. Trends in the market include the introduction of new and innovative non-alcoholic beverages, such as functional drinks that offer specific health benefits, and ready-to-drink options that cater to the convenience needs of consumers. These trends are driven by the increasing urbanization and modernization of Bhutan, as well as the influence of global beverage trends. Local special circumstances in Bhutan also contribute to the development of the Non-Alcoholic Drinks market. Bhutan is known for its rich biodiversity and natural resources, which provide opportunities for the production of unique and high-quality beverages. The country's pristine environment and commitment to sustainability also align with the growing consumer demand for environmentally-friendly products. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, also play a role in the development of the Non-Alcoholic Drinks market in Bhutan. As the economy grows, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Additionally, increasing tourism in Bhutan has led to a greater demand for non-alcoholic beverages, as tourists seek authentic and local experiences. In conclusion, the Non-Alcoholic Drinks market in Bhutan is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the introduction of new and innovative products, the country's natural resources and commitment to sustainability, and the growth of the economy and tourism industry all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.