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Instant Coffee - Morocco

Morocco
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Instant Coffee market amounts to US$107.20m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$212.00m in 2024.
  • Revenue, combined amounts to US$319.20m in 2024.
  • The revenue, at home is expected to grow annually by 2.18% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated Japan (US$4bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$2.81 are generated in 2024.
  • In the Instant Coffee market, volume, at home is expected to amount to 6.47m kg by 2024.
  • Volume, out-of-home is expected to amount to 935.10k kg in 2024.
  • Volume, combined is expected to amount to 7.41m kg in 2024.
  • The Instant Coffee market is expected to show a volume growth, at home of -0.1% in 2025.0.
  • The average volume per person, at home in the Instant Coffee market is expected to amount to 0.17kg in 2024.

Definition:

The Instant Coffee market contains soluble coffee products, both standard and speciality (e.g., cappuccino) designed to be mixed with hot water. This market does not include roasted coffee or Ready-to-Drink (RTD) Coffee beverages.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per kilogram , as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Nestlé,  Jacobs Douwe Egberts (JDE), and Tchibo.

In-Scope

  • Soluble Coffee, such as Nescafé Gold
  • Soluble Coffee Specialties, such as Cappuchino

Out-Of-Scope

  • Roasted Coffee
  • Ready-to-Drink Coffee, such as Starbucks Frappuccino

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Volume

Most recent update: Jul 2024

Source: Statista Market Insights

Most recent update: Jul 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Price

Most recent update: Jul 2024

Source: Statista Market Insights

Sales Channels

Most recent update: May 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jul 2024

Source: Statista Market Insights

Methodology

Data coverage:
The data encompasses B2C enterprises. Figures are based on private Household spendings on Hot Drinks. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments.
In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as production data, region, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Hot Drinks market with a projected steady growth.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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