Home & Laundry Care - Western Asia

The revenue in the Home & Laundry Care market in Western Asia is projected to reach US$10.63bn in 2024.
It is anticipated that the market will experience an annual growth rate of 4.81% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$5.16bn in 2024.
When compared to other countries globally, United States generates the highest revenue in this market, amounting to US$32bn in 2024.
In terms of per capita revenue, each person in Western Asia is projected to contribute US$47.75 in 2024.
Furthermore, online sales are expected to account for 7.9% of the total revenue in the Home & Laundry Care market by 2024.
In Western Asia, the home & laundry care market is experiencing a growing demand for eco-friendly and natural cleaning products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Western Asia is witnessing moderate growth, fueled by increasing urbanization, a growing middle-class population, and heightened awareness of hygiene. Additionally, the demand for eco-friendly products is shaping consumer preferences, further influencing market dynamics.

Customer preferences: Consumers in Western Asia are increasingly prioritizing sustainability in their home and laundry care choices, reflecting a growing awareness of environmental issues. This trend is being driven by younger, eco-conscious demographics who favor biodegradable and natural ingredients in their products. Additionally, the rise of urban lifestyles has led to a demand for multi-functional cleaning solutions that cater to space constraints. Cultural influences also play a role, as traditional values around cleanliness and hygiene continue to shape preferences for effective and safe cleaning products.

Trends in the market: In Western Asia, the Home & Laundry Care market is experiencing a notable shift towards sustainable products, driven by a younger, environmentally conscious consumer base that favors biodegradable and natural ingredients. The demand for multi-functional cleaning solutions is also on the rise, reflecting urban lifestyles and the need for efficient use of limited space. Cultural values emphasizing cleanliness and hygiene further influence preferences for safe and effective products. This trend's significance lies in its potential to reshape product formulations and marketing strategies, urging industry stakeholders to innovate and align with evolving consumer expectations.

Local special circumstances: In Western Asia, the Home & Laundry Care market is shaped by unique local factors such as a diverse climate that influences the types of cleaning products favored, with a preference for those that can handle dust and humidity. Cultural traditions around hospitality emphasize cleanliness, driving demand for effective and pleasant-smelling products. Additionally, regulatory frameworks promoting environmentally friendly practices encourage manufacturers to innovate sustainably, aligning with consumer preferences for eco-conscious solutions while navigating competitive regional dynamics.

Underlying macroeconomic factors: The Home & Laundry Care market in Western Asia is significantly influenced by macroeconomic factors, including fluctuating oil prices, which affect disposable income and consumer spending patterns. Economic stability in the region, driven by government investments in infrastructure and diversification efforts away from oil dependency, enhances market growth. Additionally, fiscal policies promoting sustainability and green initiatives are fostering innovation among manufacturers, aligning product offerings with consumer demand for eco-friendly solutions. Global economic trends, such as shifts in trade policies and supply chain dynamics, also impact product availability and pricing, shaping competitive strategies within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.