Home & Laundry Care - United Arab Emirates

The revenue generated in the Home & Laundry Care market in the United Arab Emirates is estimated to be US$537.20m in 2024.
It is projected to experience an annual growth rate of 1.75% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, which is expected to have a market volume of US$253.80m in 2024.
When compared to the global market, United States generates the highest revenue with US$32bn in 2024.
In terms of per capita revenue, in the United Arab Emirates generates US$56.01 per person in 2024.
Furthermore, it is anticipated that 18.2% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
"Due to the strong cultural emphasis on cleanliness and hygiene in the United Arab Emirates, the demand for premium home and laundry care products is on the rise."

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in the United Arab Emirates is experiencing mild growth, influenced by factors such as a growing population, increasing urbanization, and rising disposable incomes, which drive demand for innovative cleaning solutions and convenient household products.

Customer preferences: Consumers in the United Arab Emirates are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues and a desire for healthier living spaces. This shift is further influenced by the country's young, tech-savvy population, which seeks innovative, efficient solutions, such as concentrated detergents and refillable packaging. Additionally, urban dwellers are favoring multifunctional cleaning products that save space and time, aligning with their fast-paced lifestyles and smaller living environments.

Trends in the market: In the United Arab Emirates, the Home & Laundry Care market is experiencing a surge in demand for eco-friendly and sustainable products, driven by a heightened awareness of environmental concerns among consumers. The trend towards concentrated detergents and refillable packaging is gaining momentum, appealing to the younger, tech-savvy demographic seeking innovative solutions. Additionally, urban residents are increasingly opting for multifunctional cleaning products that cater to their fast-paced lifestyles and space constraints. These shifts present significant opportunities for industry stakeholders to innovate and adapt to evolving consumer preferences, fostering sustainable growth.

Local special circumstances: In the United Arab Emirates, the Home & Laundry Care market is influenced by a unique blend of factors, including the harsh climatic conditions that necessitate effective cleaning solutions to combat dust and humidity. Culturally, there is a strong emphasis on cleanliness and hospitality, driving demand for high-quality, efficient products. Additionally, regulatory initiatives promoting sustainability are encouraging manufacturers to innovate with eco-friendly formulations. These elements shape a distinct market landscape, where convenience and environmental responsibility are paramount for consumers.

Underlying macroeconomic factors: The Home & Laundry Care market in the United Arab Emirates is significantly influenced by overarching macroeconomic factors such as national economic stability, consumer spending patterns, and global economic trends. As a rapidly developing economy, the UAE benefits from high disposable incomes, which boost demand for premium cleaning products. Fluctuations in oil prices can impact consumer confidence and spending power, while government initiatives aimed at diversifying the economy encourage investments in sustainable product innovation. Furthermore, increasing awareness of environmental issues drives demand for eco-friendly solutions, aligning with global sustainability trends and enhancing market growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.