Polishes, Room Scents & Insecticides - BRICS

BRICS

Highlights

In 2024, the revenue in the Polishes, Room Scents & Insecticides market in BRICS amounts to US$4.69bn.
It is projected to experience an annual growth rate of 3.27% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue with US$5bn in 2024.
Taking into account the total population figures, per person revenues of US$1.42 are generated in 2024.
In Brazil, the market for room scents is booming due to the country's vibrant and diverse culture, with consumers embracing scented products to create a welcoming and pleasant atmosphere in their homes.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Polishes, Room Scents & Insecticides Market within Home & Laundry Care in BRICS is experiencing mild growth, influenced by factors such as evolving consumer preferences, increased focus on home hygiene, and the rising demand for eco-friendly products.

Customer preferences: Consumers in the BRICS nations are shifting towards sustainable and natural products in the Polishes, Room Scents & Insecticides Market, reflecting a growing awareness of environmental issues. This trend is particularly pronounced among younger demographics who prioritize eco-friendly ingredients and packaging. Additionally, cultural influences emphasize the importance of home as a sanctuary, prompting increased spending on products that enhance comfort and well-being. As urbanization rises, consumers are also seeking multifunctional products that save time and space, reshaping market offerings.

Trends in the market: In the BRICS nations, the Polishes, Room Scents, and Insecticides Market is increasingly influenced by a shift towards sustainable and natural products. Consumers are prioritizing eco-friendly ingredients and sustainable packaging, particularly among younger demographics. This trend underscores a heightened awareness of environmental issues and the desire for healthier home environments. As urbanization accelerates, there is also a demand for multifunctional products that enhance comfort while saving time and space. Industry stakeholders must adapt to these evolving consumer preferences, emphasizing sustainability and innovation to capture market share.

Local special circumstances: In Brazil, the Polishes, Room Scents, and Insecticides Market is shaped by a rich cultural appreciation for home aesthetics and cleanliness, which drives demand for premium home care products. Local preferences favor strong fragrances and vibrant packaging, reflecting the country's lively culture. In Russia, regulatory frameworks impose strict safety standards that prioritize non-toxic ingredients, influencing consumer trust and brand loyalty. Meanwhile, India's diverse climate necessitates specialized insecticides to combat region-specific pests, further diversifying product offerings in this competitive market.

Underlying macroeconomic factors: The Polishes, Room Scents, and Insecticides Market in BRICS nations is influenced by several macroeconomic factors, including economic growth, consumer spending patterns, and trade policies. In Brazil, a burgeoning middle class boosts demand for premium products, while inflationary pressures may impact discretionary spending. Russia’s economic stability and emphasis on safety standards foster consumer trust, promoting brand loyalty. In India, rising disposable incomes and urbanization drive demand for specialized insecticides, addressing local pest challenges. Global trends, such as sustainability and eco-friendly products, further shape market dynamics, as consumers increasingly seek environmentally responsible options in their home care purchases.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.