Home & Laundry Care - Oman | Statista Market Forecast

The Home & Laundry Care market in Oman is projected to generate a revenue of US$164.70m in 2024.
This market is expected to experience an annual growth rate of 2.52% (CAGR 2024-2029).
Among the segments within this market, the largest one is Laundry Care, which is estimated to have a market volume of US$92.73m in 2024.
When compared globally, United States leads in terms of revenue generation, with an expected revenue of US$32bn in 2024.
In relation to the total population, per person revenues of US$34.95 are anticipated in 2024.
Additionally, online sales are projected to contribute 9.9% of the total revenue in the Home & Laundry Care market by 2024.
Oman's growing middle class is driving demand for high-quality and eco-friendly home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Oman is experiencing mild growth, influenced by factors such as rising disposable incomes, an increasing preference for convenient cleaning solutions, and growing awareness of hygiene, which drives demand for effective household products.

Customer preferences: In Oman, consumers are shifting towards eco-friendly and sustainable home and laundry care products, reflecting a growing consciousness about environmental impact. The younger demographic, particularly millennials, is increasingly favoring brands that prioritize green initiatives and natural ingredients. Additionally, the rise in dual-income households is propelling demand for time-saving solutions, such as multi-purpose cleaners and laundry detergents that require less effort. This trend signifies a notable change in consumer preferences towards efficiency and sustainability in their household routines.

Trends in the market: In Oman, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly products, driven by a growing awareness of environmental issues among consumers. The younger population, particularly millennials, is increasingly gravitating towards brands that emphasize sustainability and natural ingredients. Furthermore, the rise of dual-income households is creating a demand for efficient cleaning solutions, such as concentrated detergents and multi-surface cleaners that simplify household chores. This evolving landscape signifies a pivotal change in consumer behavior, urging industry stakeholders to innovate and align their offerings with these sustainability and convenience trends.

Local special circumstances: In Oman, the Home & Laundry Care market is influenced by unique local factors such as the arid climate and cultural practices surrounding cleanliness. The high temperatures and humidity levels drive the need for effective and quick-drying products, prompting demand for innovative detergents and fabric care solutions. Additionally, traditional values emphasize hospitality, leading to a heightened focus on maintaining pristine home environments. Regulatory efforts to promote eco-friendly practices further encourage brands to adapt, aligning their products with both environmental sustainability and local consumer preferences.

Underlying macroeconomic factors: The Home & Laundry Care market in Oman is significantly influenced by macroeconomic factors such as national income levels, consumer spending patterns, and global economic trends. With Oman experiencing moderate economic growth, rising disposable incomes enable consumers to invest in high-quality cleaning products. Additionally, global supply chain dynamics impact the availability and pricing of raw materials, affecting product costs. Fiscal policies promoting local manufacturing and sustainability initiatives further encourage market growth. Lastly, increasing awareness of environmental issues drives demand for eco-friendly home care solutions, aligning with global shifts toward sustainable consumption.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.