Home & Laundry Care - Malaysia | Statista Market Forecast

The revenue generated in the Home & Laundry Care market in Malaysia is projected to reach US$1.12bn in 2024.
It is expected that the market will experience an annual growth rate of 3.94% (CAGR 2024-2029).
The largest segment within the market is Laundry Care, which is estimated to have a market volume of US$675.70m in 2024.
When compared globally, United States generates the highest revenue in this market, with an estimated amount of US$32bn in 2024.
In terms of per capita revenue, in Malaysia is expected to generate US$32.34 per person in 2024.
Furthermore, online sales are projected to contribute 8.2% of the total revenue in the Home & Laundry Care market by 2024.
In Malaysia, there is a growing trend towards eco-friendly home and laundry care products, as consumers become more conscious of their environmental impact.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Malaysia is witnessing mild growth, influenced by factors like urbanization, increasing consumer awareness of hygiene, and the rising demand for effective cleaning solutions. Convenience and innovative products also play a crucial role in shaping market dynamics.

Customer preferences: In Malaysia, consumers are shifting towards eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues. This trend is particularly pronounced among younger generations, who prioritize brands that demonstrate corporate social responsibility. Additionally, the rise of e-commerce has made it easier for consumers to access a wider variety of innovative cleaning solutions. The increasing prevalence of dual-income households also drives demand for time-saving products that enhance convenience and efficiency in daily chores.

Trends in the market: In Malaysia, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly products, driven by heightened environmental awareness among consumers. Younger generations are increasingly favoring brands that prioritize sustainability and corporate social responsibility, influencing purchasing decisions. Furthermore, the growth of e-commerce is facilitating access to a diverse range of innovative cleaning solutions. The rise of dual-income households is also catalyzing demand for time-saving and efficient products, reshaping consumer expectations and presenting new opportunities for industry stakeholders to innovate and adapt.

Local special circumstances: In Malaysia, the Home & Laundry Care market is shaped by unique local factors, such as the tropical climate, which influences consumer preferences for quick-drying and mold-resistant products. Cultural diversity also plays a significant role, with various ethnic groups favoring specific cleaning agents and fragrances, driving brands to offer tailored solutions. Additionally, regulatory initiatives promoting green products are encouraging manufacturers to innovate sustainably, aligning with the increasing demand for eco-friendly options among Malaysian consumers.

Underlying macroeconomic factors: The Home & Laundry Care market in Malaysia is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization trends, and shifting consumer spending habits. As the Malaysian economy continues to recover post-pandemic, increased consumer confidence is driving higher demand for premium cleaning products. Additionally, global trends towards sustainability are prompting local manufacturers to invest in eco-friendly innovations, aligning with the government’s fiscal policies that support green initiatives. Fluctuations in import/export tariffs also affect pricing strategies for imported goods, impacting overall market dynamics and consumer choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.