Laundry Care - BRICS

BRICS

Highlights

The revenue generated in the Laundry Care market in 2024 in the country in BRICS amounts to US$25.53bn.
It is projected that the market will experience an annual growth rate of 3.72% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in the Laundry Care market, reaching US$16bn in 2024.
Taking into account the total population figures, each person in the country in BRICS generates US$7.74 in revenue in 2024.
Brazil's laundry care market is experiencing a surge in demand for eco-friendly detergent products due to increasing consumer awareness of environmental sustainability.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Laundry Care Market within the Home & Laundry Care sector in BRICS is witnessing mild growth, influenced by factors such as changing consumer lifestyles, increased urbanization, and the rising demand for eco-friendly products that enhance washing efficiency.

Customer preferences: Consumers in the BRICS nations are gravitating towards innovative laundry solutions that align with their busy lifestyles, resulting in a rising demand for time-saving products like pods and concentrated detergents. Moreover, a growing awareness of sustainability is prompting shifts towards eco-friendly formulations, with many consumers prioritizing biodegradable and phosphate-free options. Additionally, urbanization is influencing preferences for compact appliances and multi-functional products that cater to smaller living spaces, reflecting the evolving dynamics of modern life.

Trends in the market: In the BRICS nations, the Laundry Care market is experiencing a surge in demand for innovative cleaning solutions, particularly as consumers adopt busy lifestyles. There is a notable shift towards time-saving products such as laundry pods and concentrated detergents, which offer convenience and efficiency. Simultaneously, an increased focus on sustainability is steering preferences towards eco-friendly formulations, with many consumers seeking biodegradable and phosphate-free options. Additionally, urbanization is driving interest in compact appliances and multifunctional products that suit smaller living spaces, highlighting evolving consumer needs and presenting opportunities for industry stakeholders to innovate and adapt.

Local special circumstances: In Brazil, the Laundry Care market is influenced by the diverse climate, which necessitates specific cleaning solutions tailored to regional weather conditions, such as humidity and frequent rain, affecting laundry drying methods. In South Africa, cultural practices around clothing care and the prevalence of hand washing in some communities drive demand for gentle, easy-to-use detergents. Russia's regulatory environment emphasizes eco-labeling, pushing brands to innovate with environmentally friendly products, reflecting a growing consumer preference for sustainability.

Underlying macroeconomic factors: The Laundry Care market within the Home & Laundry Care sector is significantly influenced by macroeconomic factors such as disposable income levels, urbanization trends, and consumer spending patterns. In regions like Brazil and South Africa, a growing middle class contributes to increased demand for premium and eco-friendly laundry products, while economic stability plays a crucial role in consumer purchasing power. Additionally, inflation and currency fluctuations can impact raw material costs, affecting pricing strategies. In Russia, government initiatives promoting sustainability and environmental consciousness are reshaping consumer preferences, pushing brands to innovate in line with these macroeconomic trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.