Home & Laundry Care - Colombia | Statista Market Forecast

In Colombia, the revenue in the Home & Laundry Care market is projected to reach US$1.65bn by 2024.
The market is expected to experience an annual growth rate of 2.53% (CAGR 2024-2029).
Within the market, the largest segment is Laundry Care, which is estimated to have a market volume of US$858.40m in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per capita revenue, each person in Colombia is expected to generate US$31.58 in 2024.
Furthermore, it is anticipated that online sales will contribute 2.2% of the total revenue in the Home & Laundry Care market by 2024.
Colombia's growing middle class is driving demand for eco-friendly home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Colombia is witnessing mild growth, influenced by factors such as increasing urbanization, heightened consumer awareness of cleanliness, and a growing preference for eco-friendly products, which are shaping purchasing decisions.

Customer preferences: In Colombia, consumers are increasingly prioritizing sustainable and eco-friendly home and laundry care products, reflecting a growing awareness of environmental issues. This trend is particularly evident among younger generations who value brands that demonstrate social responsibility. Additionally, urbanization is driving demand for convenient, time-saving solutions, such as concentrated detergents and multi-purpose cleaning products. As lifestyles evolve, there is also a noticeable preference for products that offer superior performance while aligning with modern aesthetics, influencing packaging and branding strategies.

Trends in the market: In Colombia, the Home & Laundry Care market is experiencing a shift towards sustainable and eco-friendly products, with consumers increasingly seeking options that minimize environmental impact. This trend is particularly pronounced among younger demographics, who prioritize brands that embody social responsibility and ethical practices. Additionally, the rise of urban living is fueling demand for convenient solutions, such as concentrated detergents and multi-functional cleaning products. As consumer preferences evolve, industry stakeholders must adapt by focusing on innovative formulations, appealing aesthetics, and transparent marketing strategies to capture this growing market segment.

Local special circumstances: In Colombia, the Home & Laundry Care market is shaped by diverse geographical and cultural factors, including a high prevalence of informal settlements and varying access to resources. Urban areas prioritize convenience due to fast-paced lifestyles, driving demand for concentrated detergents and multi-purpose cleaning products. Additionally, strong cultural values around family and home cleanliness influence purchasing decisions. Regulatory efforts towards sustainability further encourage brands to innovate eco-friendly solutions, appealing to socially conscious consumers amid a growing awareness of environmental issues.

Underlying macroeconomic factors: The Home & Laundry Care market in Colombia is influenced by macroeconomic factors such as national economic stability, inflation rates, and consumer spending power. A growing middle class, coupled with increasing disposable income, boosts demand for premium cleaning products. However, inflationary pressures can lead to cost-sensitive purchasing behaviors, prompting consumers to seek value-for-money options. Additionally, global trends towards sustainable practices are affecting local companies, pushing them to innovate eco-friendly products. Government fiscal policies that support green initiatives further enhance the market's potential, as consumers become more environmentally conscious and seek products that align with their values.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.