Home & Laundry Care - Bhutan | Statista Market Forecast

The revenue generated in the Home & Laundry Care market in Bhutan is estimated to be US$17.77m in 2024.
It is projected that the market will experience an annual growth rate of 4.38% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$9.10m in 2024.
When compared globally, United States generates the highest revenue in this market, with US$32bn in 2024.
In terms of per capita revenue, each person in Bhutan generates US$22.42 in 2024.
In the Home & Laundry Care market, it is anticipated that 8.4% of the total revenue will be generated through online sales by 2024.
Bhutanese consumers in the Home & Laundry Care market are increasingly seeking eco-friendly and sustainable products to align with the country's commitment to environmental conservation.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Bhutan is witnessing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the rise in disposable incomes, and a shift towards eco-friendly products, enhancing the overall demand for innovative cleaning solutions.

Customer preferences: In Bhutan's Home & Laundry Care market, consumers are increasingly prioritizing sustainability and eco-friendliness, reflecting a cultural emphasis on environmental stewardship. There is a noticeable shift towards natural and biodegradable cleaning products, driven by heightened awareness of chemical impacts on health and the environment. Additionally, younger demographics are influencing trends, favoring innovative, time-saving solutions that cater to busy lifestyles. This evolution is reshaping purchasing habits, as consumers seek brands that align with their values and lifestyle choices.

Trends in the market: In Bhutan's Home & Laundry Care market, there is a marked increase in demand for sustainable and eco-friendly products, as consumers become more conscious of their environmental impact. This trend is characterized by a growing preference for natural and biodegradable cleaning solutions, influenced by rising awareness of health and ecological consequences of traditional chemicals. Additionally, younger consumers are driving interest in innovative, time-saving products that fit their fast-paced lifestyles. This shift is prompting brands to adapt, emphasizing sustainability in their offerings, which carries significant implications for industry stakeholders aiming to align with evolving consumer values and preferences.

Local special circumstances: In Bhutan's Home & Laundry Care market, unique geographical and cultural factors significantly shape consumer preferences and purchasing behavior. The country's rugged terrain and remote villages often limit access to traditional retail, fostering a preference for local, biodegradable products that align with Bhutan's commitment to Gross National Happiness and environmental sustainability. Additionally, Bhutanese cultural values emphasize harmony with nature, driving demand for eco-friendly cleaning solutions. Regulatory frameworks promoting organic and sustainable practices further support this trend, positioning brands that prioritize these attributes favorably in the eyes of consumers.

Underlying macroeconomic factors: The Home & Laundry Care market in Bhutan is influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global sustainability trends. Bhutan's commitment to Gross National Happiness fosters a unique economic environment that prioritizes well-being and environmental stewardship, encouraging consumers to invest in eco-friendly products. Additionally, inflation rates and fiscal policies aimed at promoting local businesses can impact pricing and availability of home care products. Global trends towards sustainability and organic living further align with Bhutanese values, boosting demand for eco-conscious brands and creating growth opportunities for companies that adhere to these principles.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.