Living Room Furniture - Eastern Africa

In Eastern Africa, the revenue in the Living Room Furniture market is projected to reach US$863.40m in 2024.
According to forecasts, the market is expected to grow at an annual rate of 2.69% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue with US$73bn in 2024.
Considering the total population, per person revenues amount to US$1.88 in 2024.
The demand for locally made, eco-friendly living room furniture is on the rise in Eastern Africa, driven by a growing interest in sustainable and ethically sourced products.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Eastern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in Eastern Africa are shifting towards modern and stylish living room furniture. Consumers are increasingly looking for furniture pieces that are not only functional but also aesthetically pleasing. This trend is driven by the growing middle class in the region, who are seeking to upgrade their living spaces with contemporary designs. Additionally, there is a rising demand for furniture that is durable and made from sustainable materials, reflecting a growing awareness of environmental concerns among consumers. Trends in the market indicate a growing interest in locally-made furniture. Eastern Africa is known for its skilled craftsmanship, and consumers are increasingly appreciating the unique designs and high-quality craftsmanship offered by local artisans. This trend is also driven by a desire to support local businesses and promote economic growth within the region. As a result, there has been a surge in the number of small-scale furniture manufacturers and designers in Eastern Africa, offering a wide range of locally-made living room furniture.

Local special circumstances: in Eastern Africa, such as rapid urbanization and an increasing number of residential projects, are contributing to the growth of the living room furniture market. As more people move to urban areas and new housing developments are built, there is a greater demand for furniture to furnish these living spaces. This has created opportunities for both local and international furniture brands to expand their presence in the market and cater to the growing demand.

Underlying macroeconomic factors: such as a growing economy and rising disposable incomes, are also driving the development of the living room furniture market in Eastern Africa. Economic growth in the region has led to an increase in purchasing power, allowing consumers to invest in higher-quality furniture. Additionally, the rise of e-commerce platforms and online shopping has made it easier for consumers to access a wide variety of living room furniture options, further contributing to market growth. In conclusion, the Living Room Furniture market in Eastern Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek modern and stylish furniture, there is a growing interest in locally-made pieces, driven by a desire to support local businesses and promote economic growth. Rapid urbanization and a rising number of residential projects are also contributing to the market's growth, while a growing economy and increasing disposable incomes are driving consumer demand for higher-quality furniture.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.