Kitchen & Dining Furniture - Thailand

In Thailand, the revenue generated in the Kitchen & Dining Furniture market in 2024 amounts to US$181.30m.
It is projected that the market will experience an annual growth rate of 6.38% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this segment, with US$39bn in 2024.
In terms of per capita revenue, each individual in Thailand generates US$2.52 in 2024.
The demand for traditional Thai-style kitchen and dining furniture is on the rise in Thailand, reflecting a growing interest in preserving cultural heritage.

Definition:

The Kitchen & Dining Furniture segment covers diferent movable objects designed for kitchen and dining rooms. These objects mainly meet people’s needs for eating, preparing food, or food storage and includes dining tables, baker’s racks, kitchen islands/carts, pantry storage, and various types of kitchenware. Items not considered include household appliances such as refrigerators, stoves, small kitchen appliances, and sinks and faucets.

Structure:

The Kitchen & Dining Furniture segment is divided into two subsegments:

The Dining Tables, Kitchen Islands & Pantries subsegment includes furniture pieces designed to enhance the functionality and aesthetics of kitchen and dining spaces. These products range from traditional dining tables to kitchen islands and pantry storage units, providing both practical and decorative value to the kitchen and/or dining spaces.
The Kitchenware subsegment refers to items which aid in the preparation and the serving of food. Products in this subsegment include cookware such as pots and pans, tableware such as cutlery and glassware, and other items that are essential for the preparation and serving of food.

Additional Information:

The Kitchen & Dining Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Dining tables
Kitchen islands and carts
Food pantries
Kitchenware

Household appliances
Cookware, kitchen, and cleaning utensils
Kitchen remodels

The Kitchen & Dining Furniture market in Thailand has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Thai consumers have shown a growing preference for modern and stylish kitchen and dining furniture. They are increasingly seeking furniture that not only serves its functional purpose but also adds aesthetic value to their homes. As a result, there is a rising demand for sleek and contemporary designs in the market. Additionally, Thai consumers are also placing importance on the durability and quality of the furniture, as they want their purchases to last for a long time.

Trends in the market: One of the key trends in the Kitchen & Dining Furniture market in Thailand is the increasing popularity of open-plan living spaces. Many modern homes in Thailand are designed with open kitchens that seamlessly flow into the dining and living areas. This trend has led to a demand for furniture that can create a cohesive and visually appealing space. As a result, there is a growing demand for kitchen islands, bar stools, and dining sets that can accommodate both cooking and dining activities. Another trend in the market is the rising popularity of eco-friendly and sustainable furniture. Thai consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking furniture made from sustainable materials such as bamboo or reclaimed wood. This trend is driven by a growing awareness of environmental issues and a desire to support local artisans and businesses that prioritize sustainability.

Local special circumstances: Thailand is known for its rich culinary traditions and vibrant street food culture. This cultural context has a direct influence on the demand for kitchen and dining furniture in the country. Thai consumers often prioritize functionality and practicality in their furniture choices, as they value the ability to cook and enjoy meals with family and friends. As a result, kitchen islands, storage solutions, and dining sets that can accommodate larger groups are particularly popular in the market.

Underlying macroeconomic factors: Thailand's growing middle class and increasing disposable income levels have contributed to the growth of the Kitchen & Dining Furniture market. As more Thai households experience upward mobility, there is a greater demand for home furnishings that reflect their improved living standards. Additionally, the growth of the real estate sector in Thailand, particularly in urban areas, has also fueled the demand for kitchen and dining furniture as new homeowners seek to furnish their properties. In conclusion, the Kitchen & Dining Furniture market in Thailand is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for modern and stylish furniture, driven by the popularity of open-plan living spaces and a desire for eco-friendly options, is shaping the market. Additionally, Thailand's culinary culture and the country's growing middle class are also contributing to the market's development.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.