Home Décor - Central & Western Europe

In Central & Western Europe, the Home Décor market Segment generates a revenue of US$22.90bn in 2024.
It is projected to experience an annual growth rate of 1.86% (CAGR 2024-2029).
When compared on a global scale, United States generates the highest revenue in this segment, amounting to US$35bn in 2024.
In terms of per capita figures, the revenue generated per person in 2024 is US$68.25.
In Central & Western Europe, Germany is seeing a rise in the demand for minimalist and sustainable home décor.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Central & Western Europe is experiencing significant growth and development. Customer preferences are shifting towards more modern and minimalist designs, with a focus on sustainability and eco-friendly materials. This trend is driven by a desire for simplicity and a growing awareness of environmental issues.

Customer preferences: In Central & Western Europe, customers are increasingly opting for home décor items that are simple, sleek, and functional. There is a growing preference for minimalist designs that create a sense of calm and order in the home. This shift in customer preferences can be attributed to the influence of Scandinavian design, which has gained popularity in recent years. Scandinavian design is known for its clean lines, neutral color palettes, and emphasis on natural materials. Customers in Central & Western Europe are also becoming more conscious of the environmental impact of their purchases and are seeking out sustainable and eco-friendly home décor options.

Trends in the market: One of the key trends in the Home Décor market in Central & Western Europe is the rise of online shopping. With the increasing popularity of e-commerce platforms, customers have access to a wide range of home décor products from around the world. This has led to a greater diversity of styles and designs available in the market. Online shopping also offers convenience and the ability to compare prices and read customer reviews, making it an attractive option for consumers. Another trend in the market is the growing demand for personalized and customizable home décor items. Customers are looking for unique pieces that reflect their individual style and personality. This has led to an increase in the popularity of handmade and artisanal home décor products. Customers are willing to pay a premium for these one-of-a-kind items that cannot be found in mass-produced collections.

Local special circumstances: In Central & Western Europe, there are certain local special circumstances that are influencing the Home Décor market. For example, the region has a rich history and heritage of craftsmanship, which is reflected in the availability of high-quality and artisanal home décor products. Customers in Central & Western Europe appreciate the value of traditional craftsmanship and are willing to invest in products that are made with care and attention to detail. Another local special circumstance is the influence of cultural and design trends. Central & Western Europe is home to a diverse range of cultures and design styles, including Scandinavian, Mediterranean, and Industrial. Customers in this region are exposed to a variety of design influences, which contributes to their eclectic and individualistic approach to home décor.

Underlying macroeconomic factors: The Home Décor market in Central & Western Europe is also influenced by underlying macroeconomic factors. Economic stability and rising disposable incomes have contributed to increased consumer spending on home décor products. As the economy continues to grow, customers have more purchasing power and are willing to invest in upgrading their homes. Additionally, the growing urbanization in Central & Western Europe has led to smaller living spaces, which has created a demand for compact and multifunctional home décor items. Customers are looking for furniture and accessories that can maximize their living space without compromising on style or functionality. In conclusion, the Home Décor market in Central & Western Europe is experiencing growth and development driven by shifting customer preferences towards minimalist designs and sustainable materials. The rise of online shopping and the demand for personalized and customizable products are also shaping the market. Local special circumstances, such as the region's rich heritage of craftsmanship and diverse design influences, further contribute to the market's growth. Underlying macroeconomic factors, such as economic stability and urbanization, are also driving consumer spending in the Home Décor market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.