Vegetables - Western Asia

Western Asia

Highlights

Revenue in the Vegetables market amounts to US$33.95bn in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$152.50 are generated in 2024.
In the Vegetables market, volume is expected to amount to 16.46bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 65.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Western Asia is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imported goods, and challenges in sustainable farming practices, which hinder overall market expansion and innovation.

Customer preferences: Consumers in Western Asia are increasingly gravitating towards organic and locally-sourced vegetables, driven by a rising awareness of health and environmental sustainability. This shift is influenced by younger demographics who prioritize fresh produce and clean eating, often seeking out farmers' markets and community-supported agriculture. Additionally, urbanization and busy lifestyles are prompting a demand for convenience, leading to increased interest in pre-packaged, ready-to-cook vegetable options that cater to health-conscious consumers.

Trends in the market: In Western Asia, the Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by heightened consumer awareness of health and environmental issues. Younger demographics are increasingly prioritizing fresh, clean eating, often frequenting farmers' markets and engaging in community-supported agriculture initiatives. Additionally, urbanization is fueling demand for convenience, leading to a rise in pre-packaged, ready-to-cook vegetable options. This trend underscores the importance of sustainability and health for industry stakeholders, prompting them to adapt product offerings and marketing strategies to align with evolving consumer preferences.

Local special circumstances: In Western Asia, the Vegetables Market is shaped by diverse geographical and cultural factors, with arid climates in many regions necessitating innovative irrigation techniques for agriculture. The rich culinary heritage fosters a preference for specific local vegetables, influencing consumer choices and market offerings. Regulatory frameworks also play a role, as governments promote sustainable farming practices and organic certifications to meet rising health consciousness. These unique elements create a dynamic marketplace that values tradition while embracing modern agricultural advancements, setting it apart from other regions.

Underlying macroeconomic factors: The Vegetables Market in Western Asia is significantly influenced by macroeconomic factors such as regional economic stability, trade policies, and changing consumer preferences tied to health trends. Rising disposable incomes across the region are leading to increased demand for fresh and organic vegetables, prompting local farmers and suppliers to adapt their offerings. Furthermore, government initiatives supporting sustainable agricultural practices and investments in irrigation infrastructure are essential for enhancing productivity in arid climates. Global supply chain dynamics, including fluctuations in commodity prices and import/export regulations, also play a crucial role in shaping market performance and accessibility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.