Vegetables - Thailand

Thailand

Highlights

Revenue in the Vegetables market amounts to US$8.14bn in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$113.20 are generated in 2024.
In the Vegetables market, volume is expected to amount to 4.53bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 56.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Thailand is experiencing minimal growth, influenced by factors such as changing consumer preferences, increased health consciousness, and competition from imported products, which impact both fresh and processed vegetable segments.

Customer preferences: In Thailand, consumers are increasingly prioritizing organic and locally sourced vegetables, reflecting a growing awareness of health and environmental sustainability. This shift is further fueled by urbanization and the rise of health-conscious millennials who favor fresh produce over processed options. Additionally, the popularity of plant-based diets is driving demand for diverse vegetable varieties, while traditional cooking methods are being blended with modern culinary trends, leading to innovative meal preparations that highlight fresh vegetables as key ingredients.

Trends in the market: In Thailand, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by a heightened consumer awareness of health and environmental sustainability. This trend is particularly prominent among urban millennials, who are opting for fresh vegetables over processed foods. Furthermore, the rise of plant-based diets is fostering interest in a wider variety of vegetables, while traditional Thai cooking is evolving through the incorporation of modern culinary techniques. These changes signify a shift towards healthier eating practices, presenting opportunities for farmers, retailers, and food processors to innovate and adapt their offerings to meet evolving consumer preferences.

Local special circumstances: In Thailand, the Vegetables Market is uniquely influenced by its diverse geography and rich agricultural heritage, which fosters a wide variety of locally grown produce. The country's tropical climate allows for year-round cultivation of vegetables, enhancing freshness and availability. Additionally, cultural practices emphasize the importance of fresh ingredients in traditional Thai cuisine, driving demand for high-quality, seasonal vegetables. Regulatory support for organic farming further boosts consumer confidence, as farmers adopt sustainable methods to meet the growing preference for health-conscious options.

Underlying macroeconomic factors: The Vegetables Market in Thailand is significantly influenced by macroeconomic factors such as national economic health, global trade dynamics, and fiscal policies. With a stable GDP growth rate, consumer spending on fresh produce remains robust, reflecting an increasing middle-class population that prioritizes healthy eating. Additionally, government initiatives promoting agricultural innovation and sustainable farming practices enhance productivity and quality. Global trends towards organic and locally sourced foods further impact demand, while fluctuations in global commodity prices can affect local supply chains. Lastly, favorable trade agreements support export opportunities, boosting the overall market performance for Thai vegetables.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.