Vegetables - Nordics

Nordics

Highlights

Revenue in the Vegetables market amounts to US$10.00bn in 2024. The market is expected to grow annually by 4.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$356.50 are generated in 2024.
In the Vegetables market, volume is expected to amount to 3.71bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 117.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in the Nordics is witnessing stagnant growth, influenced by factors such as shifting consumer preferences towards convenience, the rising popularity of ready-to-eat options, and challenges in local production impacting fresh vegetable availability.

Customer preferences: Consumers in the Nordics are increasingly prioritizing sustainability and health, driving a shift towards organic and locally sourced vegetables. This trend is fueled by a growing awareness of environmental issues and a desire for transparency in food production. Additionally, younger demographics are favoring plant-based diets, prompting an uptick in innovative vegetable-based products. The rise of meal kits and convenience-driven grocery shopping further reflects the evolving lifestyle, as busy consumers seek quick, nutritious options without compromising on quality or ethical considerations.

Trends in the market: In the Nordics, the Vegetables Market is experiencing a notable shift towards sustainable and organic produce, driven by consumers' heightened awareness of environmental issues and health benefits. The demand for locally sourced vegetables is increasing, as transparency in food production becomes a priority. Concurrently, younger demographics are embracing plant-based diets, leading to a surge in innovative vegetable-based products. The proliferation of meal kits and convenience-focused grocery options underscores the need for quick, nutritious solutions, compelling industry stakeholders to adapt their offerings and supply chains to meet evolving consumer preferences.

Local special circumstances: In the Nordics, the Vegetables Market is shaped by unique geographical factors such as a short growing season and a focus on greenhouse cultivation, which drives innovation in sustainable agricultural practices. Culturally, there is a strong emphasis on health and environmental stewardship, influencing consumer preferences towards organic and locally sourced produce. Furthermore, stringent regulatory frameworks around food safety and sustainability standards compel producers to adopt eco-friendly methods, thereby enhancing the market’s commitment to sustainability and quality in vegetable offerings.

Underlying macroeconomic factors: The Vegetables Market in the Nordics is significantly influenced by macroeconomic factors including national economic stability, consumer spending patterns, and global agricultural trends. A robust economy facilitates higher disposable incomes, enabling consumers to prioritize organic and locally sourced vegetables. Additionally, global trends towards sustainability and health consciousness are prompting increased investment in innovative farming technologies. Fiscal policies that support agricultural subsidies and research into sustainable practices further enhance market growth. Furthermore, international trade dynamics, particularly in the context of climate change and food security, affect supply chains, pricing, and availability of various vegetable products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.