Vegetables - Morocco

Morocco

Highlights

Revenue in the Vegetables market amounts to US$3.85bn in 2024. The market is expected to grow annually by 5.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$100.80 are generated in 2024.
In the Vegetables market, volume is expected to amount to 5.06bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 113.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Morocco is experiencing minimal growth, influenced by factors such as changing consumer preferences, increased health consciousness, and the demand for both fresh and processed options, despite challenges like climate variability and supply chain issues.

Customer preferences: Consumers in Morocco are increasingly prioritizing fresh, locally-sourced vegetables, reflecting a growing preference for organic and sustainable food options. This trend is influenced by a younger, health-conscious demographic that values nutritional benefits and environmental impact. Additionally, the rise of urbanization has led to a demand for convenient, ready-to-eat vegetable products, catering to busy lifestyles. Traditional cooking methods are also being reimagined, as consumers seek innovative ways to incorporate vegetables into their diets, blending cultural heritage with modern culinary practices.

Trends in the market: In Morocco, the Vegetables Market is experiencing a surge in demand for organic and locally-sourced produce, driven by a health-conscious younger population. The increasing awareness of nutritional benefits and environmental sustainability is reshaping consumer preferences. Additionally, urbanization is fueling interest in convenient, ready-to-eat vegetable options that align with fast-paced lifestyles. Traditional culinary practices are evolving, as consumers experiment with innovative vegetable recipes, merging heritage with modern trends. These shifts present significant opportunities for growers, retailers, and food processors to adapt and thrive in a dynamic market landscape.

Local special circumstances: In Morocco, the Vegetables Market is uniquely influenced by its diverse climate and rich agricultural traditions, which allow for a wide variety of crops to be grown year-round. The country's cultural emphasis on fresh, flavorful ingredients drives demand for local produce, while traditional markets, or souks, serve as vital hubs for community engagement and commerce. Additionally, regulatory support for organic farming practices is promoting sustainability. These factors together create a distinctive market environment that encourages innovation while honoring culinary heritage.

Underlying macroeconomic factors: The Vegetables Market in Morocco is shaped by macroeconomic factors such as agricultural productivity, national economic stability, and global trade dynamics. The country's diverse climate fosters a robust agricultural sector, which is crucial for economic health and food security. Government policies promoting investment in irrigation and sustainable farming practices enhance production efficiency. Additionally, global trends towards organic and healthy eating are influencing consumer preferences, driving demand for local vegetables. Currency fluctuations and trade agreements also play a role, impacting pricing and access to international markets, ultimately influencing local market performance and competitiveness.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.