Vegetables - Guatemala

Guatemala

Highlights

Revenue in the Vegetables market amounts to US$2.75bn in 2024. The market is expected to grow annually by 6.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$149.60 are generated in 2024.
In the Vegetables market, volume is expected to amount to 1.75bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 83.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Guatemala is experiencing minimal growth, influenced by factors such as changing consumer preferences, limited access to fresh produce, and competition from processed options, which affect overall market dynamics and expansion opportunities.

Customer preferences: Consumers in Guatemala are increasingly prioritizing fresh, locally sourced vegetables, driven by a growing awareness of health and nutrition. This shift is further influenced by a younger demographic that values sustainability and organic farming practices. Additionally, urbanization is leading to a rise in demand for convenience, prompting a surge in interest for ready-to-cook vegetable options. Social media and community-based initiatives are also playing a crucial role in promoting these preferences, fostering a renewed connection to traditional culinary practices and local farmers.

Trends in the market: In Guatemala, the Vegetables Market is experiencing a notable shift toward fresh, locally sourced produce as consumers become more health-conscious. The rise of a younger population is propelling interest in sustainable and organic farming methods, reflecting a broader commitment to environmental stewardship. Urbanization is increasing demand for convenience, leading to a surge in ready-to-cook vegetable products. Additionally, social media and community initiatives are nurturing connections between consumers and local farmers, enhancing the appreciation for traditional culinary practices. These trends hold significant implications for industry stakeholders, including opportunities for local producers and retailers to innovate and cater to evolving consumer preferences.

Local special circumstances: In Guatemala, the Vegetables Market is shaped by the country’s diverse climate and rich agricultural heritage, allowing for a wide variety of produce to thrive. The cultural significance of traditional dishes fosters a strong preference for fresh, local ingredients. Additionally, regulatory support for organic farming is gaining momentum, encouraging sustainable practices among farmers. Local festivals celebrating indigenous crops enhance community engagement and promote the consumption of seasonal vegetables. These unique factors contribute to a vibrant market, aligning consumer preferences with local agricultural capabilities.

Underlying macroeconomic factors: The Vegetables Market in Guatemala is influenced by several macroeconomic factors, including national economic health, agricultural policies, and global trade dynamics. A growing economy, characterized by increasing GDP and rising incomes, enhances consumer purchasing power, leading to greater demand for fresh produce. Additionally, supportive fiscal policies aimed at promoting sustainable agriculture and local farming initiatives bolster market growth. Global trends, such as the rising demand for organic vegetables, align with Guatemala’s agricultural potential, attracting investment and encouraging exports. Furthermore, fluctuations in international commodity prices can impact local supply chains and pricing strategies, shaping the overall market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.