Fresh Vegetables - Tunisia

Tunisia

Highlights

Revenue in the Fresh Vegetables market amounts to US$846.60m in 2024. The market is expected to grow annually by 6.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$67.38 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 432.00m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 32.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Tunisia is witnessing minimal growth, influenced by factors such as fluctuating agricultural practices, changing consumer preferences, and competition from imported goods, which affect the overall demand for local produce.

Customer preferences: Consumers in Tunisia are increasingly prioritizing fresh, locally-sourced vegetables as part of a broader shift towards healthier eating habits and sustainable living. This trend is influenced by a growing awareness of nutritional benefits and a desire to support local farmers. Additionally, younger demographics are embracing plant-based diets, spurred by environmental concerns and lifestyle changes. Social media plays a significant role in promoting these preferences, as consumers share recipes and tips for cooking with fresh produce, further reinforcing the demand for local vegetables in the market.

Trends in the market: In Tunisia, the Fresh Vegetables Market is experiencing a surge in demand for organic produce, driven by consumers' increasing health consciousness and desire for sustainable sourcing. Local farmers are gaining prominence as more shoppers prefer farm-to-table options, fostering community support. Moreover, the rise of online grocery platforms is facilitating easier access to fresh vegetables, particularly among urban populations. This trend is significant for industry stakeholders, as it presents opportunities for farmers to diversify their offerings and for retailers to enhance their supply chains, ultimately benefiting local economies.

Local special circumstances: In Tunisia, the Fresh Vegetables Market is shaped by a rich agricultural heritage and a favorable Mediterranean climate that supports diverse crop production. The country's emphasis on traditional farming methods, combined with cultural preferences for local and seasonal produce, enhances the appeal of fresh vegetables. Additionally, regulatory measures promoting organic farming are gaining traction, encouraging sustainable practices. Urbanization is driving demand for convenient access to fresh produce, with local markets and online platforms playing pivotal roles in connecting consumers with farmers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Tunisia is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and agricultural investment. The overall health of the Tunisian economy, characterized by moderate growth rates and inflation control, affects disposable income levels, thereby impacting demand for fresh produce. Additionally, global economic trends, including fluctuating commodity prices and trade agreements, play a role in shaping local supply chains. Fiscal policies promoting agricultural development and sustainability initiatives are increasingly supporting local farmers, while urbanization trends drive a shift towards more accessible fresh vegetable distribution channels, enhancing overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.