Fresh Vegetables - Peru

Peru

Highlights

Revenue in the Fresh Vegetables market amounts to US$5.00bn in 2024. The market is expected to grow annually by 4.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$144.10 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.37bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 111.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Peru is experiencing minimal growth, influenced by factors such as fluctuating agricultural conditions, changing consumer preferences, and competition from imported goods, which challenge local producers in delivering consistent supply and quality.

Customer preferences: Consumers in Peru are increasingly prioritizing health and sustainability, leading to a growing demand for organic and locally sourced fresh vegetables. This shift is influenced by an expanding middle class that is more conscious of nutritional value and environmental impact. Additionally, younger demographics are embracing plant-based diets, further driving interest in diverse vegetable offerings. Social media plays a significant role in shaping these preferences, as individuals seek out recipes and tips that highlight fresh produce, fostering a vibrant community around healthy eating habits.

Trends in the market: In Peru, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by an increasingly health-conscious population. The expanding middle class emphasizes nutritional value and sustainable practices, while younger consumers are adopting plant-based diets, fueling demand for diverse vegetable options. Social media platforms are amplifying this trend, as users share recipes and promote healthy eating, fostering a community focused on fresh produce. These trends present opportunities for local farmers and retailers to innovate and cater to evolving consumer preferences, reinforcing the importance of sustainability in the food industry.

Local special circumstances: In Peru, the Fresh Vegetables Market is shaped by its diverse geography, ranging from coastal regions to highland areas, which allows for a wide variety of crops to be cultivated. Traditional agricultural practices, deeply rooted in indigenous culture, emphasize local varieties and organic methods. Additionally, government initiatives promoting sustainable farming practices and food security have encouraged farmers to adopt environmentally friendly techniques. These unique factors create a vibrant market that prioritizes freshness and quality, setting it apart from other regions and fostering a strong connection between consumers and local producers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Peru is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and domestic economic stability. The government’s focus on enhancing food security and promoting exports has led to investments in agricultural technology and infrastructure, improving productivity and access to markets. Additionally, fluctuations in global commodity prices and trade dynamics impact local farmers' profitability and market competitiveness. The rising demand for healthy, organic produce, driven by both local and international consumers, further stimulates growth in this sector, making it a vital component of Peru's food market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.