Fresh Vegetables - Myanmar

Myanmar

Highlights

Revenue in the Fresh Vegetables market amounts to US$2.85bn in 2024. The market is expected to grow annually by 13.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$51.78 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.75bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 6.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 24.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Myanmar has been experiencing mild growth, influenced by factors such as increasing consumer demand for nutritious options, improved agricultural practices, and rising awareness of the benefits of fresh produce in daily diets.

Customer preferences: Consumers in Myanmar are increasingly prioritizing organic and locally sourced fresh vegetables, reflecting a growing awareness of health and sustainability. This trend is particularly evident among younger generations who value transparency in food sourcing and are keen on supporting local farmers. Additionally, urbanization is driving demand for convenience, leading to a rise in pre-packaged and ready-to-cook vegetable options. Cultural practices, such as incorporating more plant-based meals into traditional diets, further enhance the focus on fresh produce, shaping dietary habits and preferences.

Trends in the market: In Myanmar, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by heightened consumer awareness of health and sustainability. Younger generations are increasingly seeking transparency in food sourcing, which encourages the support of local farmers. Concurrently, urbanization is prompting a shift towards convenience, resulting in a rise in pre-packaged and ready-to-cook vegetable products. These trends not only reflect changing dietary preferences but also signify potential opportunities for industry stakeholders to innovate and adapt their offerings to meet evolving consumer expectations.

Local special circumstances: In Myanmar, the Fresh Vegetables Market is shaped by the country's diverse climatic conditions and rich agricultural heritage, which allow for a wide variety of vegetables to be cultivated year-round. Traditional practices, such as seasonal farming and community-based agriculture, influence consumer preferences for fresh, local produce. Additionally, regulatory frameworks promoting organic farming are gaining traction, encouraging sustainable practices among farmers. Urban centers, with their bustling populations, are driving demand for convenient, ready-to-eat vegetable options, creating new avenues for innovation in packaging and distribution.

Underlying macroeconomic factors: The Fresh Vegetables Market in Myanmar is significantly influenced by macroeconomic factors such as agricultural policies, international trade dynamics, and consumer spending patterns. The national economic health, characterized by GDP growth and inflation rates, affects disposable income levels, thus impacting demand for fresh produce. Favorable fiscal policies promoting agricultural development and infrastructure improvements enhance market access for farmers. Additionally, global economic trends, including rising awareness of health and nutrition, are driving consumer preferences for fresh, locally sourced vegetables. These factors collectively shape market performance and opportunities for growth in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.