Fresh Vegetables - Kuwait

Kuwait

Highlights

Revenue in the Fresh Vegetables market amounts to US$1.22bn in 2024. The market is expected to grow annually by 3.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$279.90 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 675.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 145.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Kuwait is experiencing minimal growth, influenced by factors such as limited agricultural land, reliance on imports, and fluctuating consumer preferences for various vegetable types, affecting overall market dynamics and expansion opportunities.

Customer preferences: Consumers in Kuwait are increasingly favoring organic and locally sourced fresh vegetables, driven by a growing awareness of health and wellness. This trend is influenced by demographic shifts, such as a younger population that prioritizes sustainable practices and nutrition. Additionally, the rise of digital platforms for grocery shopping has made it easier for consumers to access diverse vegetable options, while cultural factors encourage traditional cooking methods that emphasize fresh ingredients. These evolving preferences are reshaping the vegetable market landscape, presenting new opportunities for vendors and suppliers.

Trends in the market: In Kuwait, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by a heightened awareness of health and wellness among consumers. This trend is particularly prominent among the younger demographic, who are increasingly prioritizing sustainable agricultural practices and nutritional value in their diets. Additionally, the proliferation of e-commerce platforms is facilitating easier access to a wider variety of fresh vegetables. These shifts not only reshape consumer purchasing behavior but also present significant opportunities for suppliers and vendors to adapt their strategies and meet evolving market needs.

Local special circumstances: In Kuwait, the Fresh Vegetables Market is uniquely shaped by its arid climate and limited arable land, prompting a strong reliance on hydroponics and greenhouse farming to meet domestic demand. Cultural preferences for fresh, high-quality produce further drive the market, as traditional cuisine emphasizes the use of vegetables. Additionally, government initiatives aimed at food security and sustainability are promoting local agriculture, encouraging investments in organic farming. These factors collectively influence market dynamics, fostering innovation and adaptability among suppliers to cater to evolving consumer preferences.

Underlying macroeconomic factors: The Fresh Vegetables Market in Kuwait is significantly influenced by macroeconomic factors such as global commodity prices, national economic stability, and government fiscal policies. Fluctuations in oil prices directly impact Kuwait’s economy, affecting disposable income and consumer spending on fresh produce. Moreover, government initiatives focused on food security and sustainability are fostering an environment conducive to local agricultural investment. Additionally, rising global demand for organic and sustainably sourced vegetables aligns with Kuwait's efforts to enhance local production methods. These factors collectively shape market dynamics, driving innovation and responsiveness among suppliers to meet changing consumer preferences and economic conditions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.