Fresh Vegetables - Guatemala

Guatemala

Highlights

Revenue in the Fresh Vegetables market amounts to US$2.13bn in 2024. The market is expected to grow annually by 6.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$115.80 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.54bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 73.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Guatemala is witnessing minimal growth due to factors such as fluctuating agricultural productivity, shifting consumer preferences, and challenges in distribution networks, which collectively impact the availability and affordability of fresh produce.

Customer preferences: Consumers in Guatemala are increasingly prioritizing health and sustainability, driving a shift towards organic and locally sourced fresh vegetables. This trend is influenced by a growing awareness of nutrition and environmental impact, particularly among younger demographics. Additionally, urbanization is leading to busier lifestyles, prompting demand for convenient and ready-to-use vegetable options. Social media is also playing a role in shaping preferences, as consumers seek out visually appealing produce and healthy recipes, further influencing their purchasing decisions in the fresh vegetables market.

Trends in the market: In Guatemala, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, reflecting a broader trend towards health consciousness and sustainability. As urban lifestyles become more hectic, consumers are increasingly seeking convenient, ready-to-use vegetable options. This shift is particularly prominent among younger demographics, who are influenced by social media showcasing aesthetically pleasing and nutritious food. As these preferences evolve, industry stakeholders, including farmers and retailers, must adapt their offerings to meet the growing expectations for quality, convenience, and eco-friendliness.

Local special circumstances: In Guatemala, the Fresh Vegetables Market is shaped by its rich agricultural diversity and traditional farming practices, which foster a strong connection to local produce. The country's varied climate allows for year-round cultivation of unique vegetables, appealing to health-conscious consumers. Cultural traditions emphasize farm-to-table dining, enhancing demand for fresh, organic options. Additionally, regulatory support for sustainable farming practices promotes eco-friendly initiatives, driving retailers to prioritize locally sourced products and adapt to evolving consumer preferences for quality and sustainability.

Underlying macroeconomic factors: The Fresh Vegetables Market in Guatemala is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global trade dynamics. The country's economic health, characterized by steady GDP growth and improving living standards, promotes consumer spending on fresh produce. Fiscal policies supporting agricultural development and infrastructure investment enhance production capabilities. Additionally, global trends towards health and sustainability drive demand for organic vegetables, positioning Guatemala as a key player in the regional market. Fluctuations in international commodity prices and trade agreements also impact local producers' competitiveness and market access.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.