Fresh Vegetables - Central Africa

Central Africa

Highlights

Revenue in the Fresh Vegetables market amounts to US$5.32bn in 2024. The market is expected to grow annually by 9.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$55.15 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 4.18bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 8.4% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 34.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Central Africa is experiencing subdued growth, influenced by factors like fluctuating agricultural yields, limited access to modern farming techniques, and varying consumer preferences for specific vegetable types amidst economic challenges.

Customer preferences: In Central Africa, consumers are increasingly prioritizing organic and locally-sourced vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by urbanization and a rising middle class that demands higher quality produce. Additionally, younger demographics are leaning towards convenience, driving demand for pre-packaged and ready-to-cook vegetable options. Cultural preferences for traditional dishes also play a role, as families seek fresh ingredients to create authentic meals amidst changing lifestyles and economic conditions.

Trends in the market: In Central Africa, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally-sourced produce, driven by a heightened consumer awareness of health and environmental sustainability. Urbanization and a burgeoning middle class are propelling demand for higher-quality vegetables, while younger consumers increasingly favor convenience, leading to a rise in pre-packaged and ready-to-cook options. Traditional culinary practices remain influential, as families seek fresh ingredients for authentic dishes, presenting both opportunities and challenges for industry stakeholders aiming to innovate and cater to evolving consumer preferences.

Local special circumstances: In Central Africa, the Fresh Vegetables Market is shaped by diverse geographical conditions, ranging from fertile highlands to arid regions, influencing the types of vegetables cultivated. Local cultural traditions prioritize fresh, seasonal produce, fostering a strong market for community-supported agriculture. Additionally, regulatory frameworks promoting organic farming are emerging, encouraging sustainable practices. However, infrastructural challenges, such as inadequate transportation networks, affect supply chains, creating a complex landscape for stakeholders navigating consumer demands for quality and convenience.

Underlying macroeconomic factors: The Fresh Vegetables Market in Central Africa is significantly influenced by macroeconomic factors such as agricultural investment, trade policies, and economic stability. Countries with robust agricultural policies and incentives for local farmers are witnessing enhanced production capacities and market access. Fluctuations in global commodity prices, particularly for fertilizers and seeds, also impact cost structures and profitability for local producers. Furthermore, national economic health, characterized by GDP growth and inflation rates, affects consumer purchasing power and demand for fresh produce. Additionally, the integration of technology in farming practices is fostering efficiency, while regional trade agreements are facilitating cross-border vegetable trade, promoting market expansion and diversity.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.