Fresh Vegetables - BRICS

BRICS

Highlights

Revenue in the Fresh Vegetables market amounts to US$212.80bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$64.55 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 217.90bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 54.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in BRICS is experiencing minimal growth due to factors such as fluctuating agricultural yields, varying consumer preferences, and competition from processed alternatives, impacting the overall demand for fresh produce across the region.

Customer preferences: Consumers in the BRICS nations are increasingly prioritizing health and sustainability, leading to a notable shift towards organic and locally sourced fresh vegetables. This trend is fueled by rising health consciousness among younger demographics, who are more inclined to explore plant-based diets and seek transparency in food sourcing. Additionally, urbanization is influencing preferences, as convenience and accessibility to fresh produce become paramount. Social media platforms are also playing a pivotal role in shaping these preferences, promoting recipes and lifestyles centered around fresh vegetables.

Trends in the market: In the BRICS nations, the Fresh Vegetables Market is experiencing a significant shift towards organic and sustainably sourced produce, driven by heightened health awareness among consumers. India sees an increase in urban community gardens, fostering local sourcing, while Brazil witnesses a surge in farmers' markets that emphasize fresh, organic vegetables. In South Africa, online platforms are emerging to facilitate direct sales from farmers to consumers. This trend not only enhances food transparency but also encourages sustainable agricultural practices, creating opportunities for stakeholders to innovate in distribution and marketing strategies.

Local special circumstances: In India, the Fresh Vegetables Market is influenced by a rich agricultural heritage and diverse climates, promoting localized farming practices. Urban areas are witnessing a rise in community-supported agriculture, reflecting a cultural shift towards health-conscious eating. Brazil's vast land and favorable climate enable large-scale organic farming, while a vibrant street culture enhances the appeal of fresh produce. South Africa's regulatory environment encourages sustainable farming practices, resulting in increased consumer trust and demand for locally sourced vegetables. These unique factors collectively shape the dynamics of the Fresh Vegetables Market in BRICS nations.

Underlying macroeconomic factors: The Fresh Vegetables Market within the BRICS nations is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and consumer spending trends. Global economic trends, including rising food prices and supply chain disruptions, impact local availability and pricing of fresh produce. In countries like India and Brazil, favorable climatic conditions and investments in agricultural technology enhance productivity, while urbanization drives demand for fresh vegetables. Fiscal policies promoting sustainable agriculture and local sourcing further bolster market growth. Additionally, a growing awareness of health and nutrition among consumers is shifting preferences towards fresh, locally sourced vegetables, creating new opportunities within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.