Spreads & Sweeteners - Western Asia

Western Asia

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$4.43bn in 2024. The market is expected to grow annually by 5.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$19.89 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.26bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 5.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Western Asia has witnessed modest growth due to factors such as increasing consumer health consciousness, adoption of digital technologies, and the convenience of online health services. However, the market's growth rate is being impacted by the fluctuating prices of raw materials and changing consumer preferences for healthier alternatives. Despite these challenges, the market is expected to continue its gradual growth trajectory in the coming years.

Customer preferences: Consumers in Western Asia are increasingly turning towards healthy and natural spreads and sweeteners, with a growing awareness of the impact of processed foods on their health. This trend is driven by cultural preferences for traditional, local ingredients and a desire for clean label products. Additionally, the rising prevalence of chronic diseases in the region has led to a demand for healthier alternatives to sugar, such as natural sweeteners like honey or stevia. This shift towards healthier options is expected to continue as consumers prioritize their well-being and seek out more nutritious food choices.

Trends in the market: In the Western Asian region, there is a growing trend of incorporating traditional and natural ingredients in spreads and sweeteners. This is driven by the increasing demand for healthier and more sustainable food options. Additionally, there is a rise in the use of alternative sweeteners, such as stevia and monk fruit, as consumers become more health-conscious and seek to reduce their sugar intake. This trend is expected to continue, with companies investing in research and development to create innovative and healthier product offerings. This has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in sustainable sourcing and production methods.

Local special circumstances: In Western Asia, the Spreads & Sweeteners Market within The Food market is influenced by the region's rich history of agricultural production and trade. The use of traditional herbs and spices in spreads and sweeteners is a unique cultural factor that sets this market apart from others. Additionally, regulatory standards for food production and labeling vary across countries in the region, impacting the marketing and sales of these products. These local factors contribute to the diverse and dynamic nature of the Spreads & Sweeteners Market in Western Asia, creating opportunities for innovative products and marketing strategies.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with a strong economy and favorable fiscal policies tend to have a higher demand for spreads and sweeteners, as consumers have more disposable income to spend on non-essential food items. Additionally, fluctuations in currency exchange rates can also impact market performance, as it can affect the cost of imported spreads and sweeteners. Furthermore, economic downturns can lead to a decrease in consumer spending, resulting in a decline in market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.