Spreads & Sweeteners - Tunisia

Tunisia

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$127.90m in 2024. The market is expected to grow annually by 6.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$10.18 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 39.93m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 3.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Tunisia has seen a moderate growth rate in the Spreads & Sweeteners sector. This can be attributed to factors such as the increasing health consciousness among consumers, the availability of online distribution channels, and the rising demand for natural and healthier options in the market. However, the market is facing challenges such as competition from traditional spreads and sweeteners and the limited variety of products offered by local players. These factors have contributed to the minimal growth rate observed in the market.

Customer preferences: The Spreads & Sweeteners Market within The Food market in Tunisia has witnessed a rise in demand for healthier and natural alternatives, as consumers become more health-conscious. This trend is driven by the growing awareness of the negative effects of processed sugars and artificial sweeteners on health. As a result, there is a shift towards natural sweeteners such as honey, maple syrup, and stevia. This is also driven by the rising popularity of plant-based diets and clean eating, especially among younger demographics.

Trends in the market: In Tunisia, the Spreads & Sweeteners Market within The Food market is experiencing a trend towards healthier and natural products, with consumers becoming more health-conscious. This trend is expected to continue, with a growing demand for alternative sweeteners such as stevia and natural spreads made from fruits and nuts. This shift towards healthier options is significant for industry stakeholders as it presents opportunities for product innovation and differentiation. However, it also poses challenges in terms of sourcing quality ingredients and maintaining competitive pricing. As the trend towards healthier options continues, companies in this market will need to adapt and invest in research and development to stay competitive.

Local special circumstances: In Tunisia, the Spreads & Sweeteners market is heavily influenced by the country's unique cultural and geographical factors. The demand for locally produced honey and traditional spreads made with dates and nuts is high, reflecting the Tunisian preference for natural and healthy sweeteners. Additionally, the government's strict regulations on imported processed sugars have led to a thriving local production of alternative sweeteners, such as molasses and carob syrup. These factors contribute to the dynamic and diverse landscape of the Spreads & Sweeteners market in Tunisia.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Tunisia is greatly impacted by macroeconomic factors such as the country's economic stability, consumer spending habits, and government policies. With an overall positive economic outlook and increasing disposable income, Tunisian consumers are increasingly opting for healthier food options, including low-calorie spreads and natural sweeteners. This trend is further supported by government initiatives to promote a healthier lifestyle and reduce the prevalence of diet-related diseases. Additionally, the growing demand for clean label and organic products is driving innovation and investment in the Spreads & Sweeteners Market in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.