Sweeteners - Western Asia | Statista Market Forecast

The Sweeteners Market in Western Asia is experiencing minimal growth due to factors such as consumer preference for natural sweeteners like honey, increasing health consciousness, and the convenience of online shopping for sweeteners. These sub-markets have a significant impact on the overall market, with sugar facing challenges due to health concerns and artificial sweeteners gaining popularity.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for natural and organic sweeteners in the Spreads & Sweeteners Market within The Food market. This trend is driven by a growing awareness of the negative health impacts of artificial sweeteners. Additionally, there is a growing preference for low-calorie and low-glycemic index sweeteners, as well as those that cater to specific dietary needs such as keto-friendly options. This shift towards healthier sweeteners is also seen as a response to the rising prevalence of lifestyle diseases, such as diabetes and obesity, in Western Asia.

Trends in the market: In Western Asia, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier alternatives, with consumers increasingly opting for natural and plant-based sweeteners such as stevia and monk fruit. This trend is driven by a growing awareness of the negative health effects of artificial sweeteners and a desire for healthier food options. As a result, manufacturers are incorporating these alternatives into their products, while also offering sugar-free options. This trend is expected to continue, with the potential to reshape the sweeteners market in the region and increase competition among industry players. Additionally, this trend aligns with the growing global demand for clean label and natural food products, providing opportunities for market expansion and product innovation in the Sweeteners Market of the Spreads & Sweeteners Market within The Food market.

Local special circumstances: In Western Asia, the Spreads & Sweeteners market is influenced by the region's cultural preferences for traditional sweeteners such as honey, dates, and jaggery. This is due to the historical significance of these ingredients in the local cuisine. Additionally, the region's strict regulations on artificial sweeteners have led to a growing demand for natural and organic alternatives. Furthermore, the hot and dry climate in Western Asia has also resulted in a high demand for spreads with a longer shelf life, such as jam and marmalade, as they can withstand the harsh weather conditions.

Underlying macroeconomic factors: The growth of the Sweeteners Market within the Spreads & Sweeteners Market in Western Asia is influenced by macroeconomic factors such as changing consumer preferences, government policies, and economic stability. Countries with favorable economic conditions and supportive policies for the food industry are experiencing higher growth in the Sweeteners Market. Additionally, the increasing health consciousness and demand for natural and healthier alternatives to sugar are driving the demand for sweeteners in the region. Furthermore, the rising disposable income and changing dietary habits in the region are fueling the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.