Sweeteners - Eastern Africa | Statista Market Forecast

The Spreads & Sweeteners Market in Eastern Africa is experiencing subdued growth due to various factors such as increasing health consciousness, convenience of online services, and the availability of honey, sugar, and artificial sweeteners. This market's growth is impacted by a shift towards healthier options and limited consumer purchasing power.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and alternative sweeteners in Eastern Africa. This trend is driven by the increasing awareness of the negative effects of artificial sweeteners on health. Additionally, there has been a rise in the popularity of plant-based sweeteners, such as stevia, as consumers seek healthier and more sustainable options. This shift in consumer preferences is also influenced by cultural beliefs and traditions, as many communities in Eastern Africa have a long history of using natural sweeteners in their traditional cuisine.

Trends in the market: In Eastern Africa, there is a growing demand for natural sweeteners as consumers become more health-conscious and seek alternatives to artificial sweeteners. This trend is driven by a shift towards healthier lifestyles and a growing awareness of the negative impacts of excessive sugar consumption. Additionally, there is an increasing availability of natural sweeteners such as stevia and honey in the region. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers and retailers who may need to adapt their product offerings to meet consumer preferences.

Local special circumstances: In Eastern Africa, the Sweeteners Market is heavily influenced by the region's diverse agricultural landscape and traditional food preferences. With a large portion of the population relying on subsistence farming, natural sweeteners like honey and molasses are popular alternatives to processed sugars. Additionally, cultural and religious beliefs also play a role in the consumption of certain sweeteners, such as the preference for date syrup in Muslim-majority countries. Regulatory policies and trade agreements also impact the availability and pricing of sweeteners, with some countries promoting domestic production while others rely on imports. These factors contribute to a unique market landscape in Eastern Africa, setting it apart from other regions in terms of sweeteners consumption.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is significantly impacted by macroeconomic factors in Eastern Africa. The region's economic health and fiscal policies play a crucial role in shaping market performance. Additionally, global economic trends and fluctuations in commodity prices also influence the market, as many sweeteners are derived from agricultural products. Moreover, government initiatives and policies related to promoting healthy eating habits and reducing sugar consumption are expected to impact the demand for sweeteners in the region. The region's growing population and rising disposable incomes are also contributing to the growth of the sweeteners market in Eastern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.