Spreads - Nordics | Statista Market Forecast

Revenue in the Spreads market amounts to US$755.70m in 2024. The market is expected to grow annually by 4.17% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$26.94 are generated in 2024.
In the Spreads market, volume is expected to amount to 119.60m kg by 2029. The Spreads market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 3.9kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in the Nordics has seen limited growth, influenced by factors such as fluctuating consumer preferences, increasing competition within sub-markets, and the emergence of new health trends. Despite a negligible growth rate, the market is driven by the convenience and variety offered by products such as jams, chocolate spreads, and peanut butter.

Customer preferences: With increasing awareness about the negative health effects of artificial sweeteners, consumers in the Nordics are gravitating towards natural and organic spreads and sweeteners. This shift is fueled by a growing preference for clean and transparent ingredient labels, as well as a desire for sustainable and ethically sourced products. Additionally, the rise of health-conscious and environmentally conscious millennials is driving demand for healthier and more ethical options in the spreads market.

Trends in the market: In the Nordics, the Spreads & Sweeteners market is seeing a shift towards healthier options, with consumers increasingly demanding products with reduced sugar and artificial ingredients. This trend is driven by growing health consciousness and concerns over the negative effects of excessive sugar consumption. As a result, companies are investing in research and development to create innovative, low-sugar spreads and sweeteners. This trajectory is significant as it not only caters to changing consumer preferences, but also aligns with government initiatives promoting healthier lifestyles. Industry stakeholders should capitalize on this trend by offering a diverse range of healthier options to stay competitive in the market.

Local special circumstances: In the Nordics, the Spreads & Sweeteners market is heavily influenced by health and wellness trends. Consumers in this region prioritize natural and organic products, leading to a strong demand for spreads and sweeteners made from natural ingredients. Additionally, strict regulations and labeling requirements for food products in the Nordics contribute to the high quality and transparency of products in this market. This focus on health and transparency sets the Nordics apart from other markets and drives the growth of the Spreads market in this region.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in the Nordics is heavily influenced by macroeconomic factors. The region's strong economic stability and high disposable income levels have contributed to the growth of the market. Additionally, the government's favorable fiscal policies and investments in the food industry have created a conducive environment for market growth. Furthermore, the increasing health consciousness among consumers has led to a rising demand for natural and healthier spreads and sweeteners, which has further boosted market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.