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  4. Spreads & Sweeteners

Spreads - Kuwait

Kuwait
  • Revenue in the Spreads market amounts to US$142.10m in 2024. The market is expected to grow annually by 5.10% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$19bn in 2024).
  • In relation to total population figures, per person revenues of US$32.67 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 28.85m kg by 2029. The Spreads market is expected to show a volume growth of 3.3% in 2025.0.
  • The average volume per person in the Spreads market is expected to amount to 5.8kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Jams and marmalades
  • Chocolate spreads
  • Peanut butter

Out-Of-Scope

  • Other bread spreads, such as cream cheese
  • Honey
  • Compotes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spreads Market in Kuwait is facing minimal growth due to various factors such as low consumer awareness and limited availability of online services. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter are also impacted by these factors, leading to stagnant growth. However, as Kuwait's health consciousness and digital adoption continue to increase, the market may experience a surge in demand for healthier and convenient options.

Customer preferences:
As consumers become more health-conscious in Kuwait, there is a growing demand for natural and organic spreads and sweeteners in the market. This trend is driven by an increased awareness of the negative effects of artificial ingredients and a desire for healthier options. Additionally, there is a growing interest in locally sourced and sustainable products, reflecting the cultural values of supporting local businesses and promoting environmental sustainability. These factors are influencing consumer purchasing decisions in the Spreads & Sweeteners Market within The Food market, driving brands to adapt their offerings to meet these evolving preferences.

Trends in the market:
In Kuwait, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for healthier options, driven by increasing health consciousness among consumers. This trend is reflected in the rising popularity of products made with natural sweeteners like honey and stevia. Additionally, there is a growing preference for spreads made with healthier ingredients like nuts and seeds, as well as organic and non-GMO options. This shift towards healthier choices is expected to continue, as consumers become more educated about the benefits of a balanced and nutritious diet. For stakeholders in the industry, this trend presents an opportunity to innovate and cater to the evolving needs of consumers in Kuwait. It also highlights the importance of investing in and promoting healthier options to stay competitive in the market.

Local special circumstances:
In Kuwait, the Spreads & Sweeteners Market within The Food market is influenced by the country's large expatriate population, who bring their diverse tastes and preferences to the market. Additionally, Kuwaitis have a strong preference for traditional and organic products, leading to a growing demand for locally-sourced and natural spreads and sweeteners. Furthermore, the country's strict halal regulations and increasing health consciousness among consumers have also shaped the Spreads Market, with a focus on halal and healthier options.

Underlying macroeconomic factors:
The Spreads Market of the Spreads & Sweeteners Market within The Food market in Kuwait is heavily impacted by macroeconomic factors such as consumer purchasing power, market saturation, and government regulations. The country's strong economic health and high consumer spending power have contributed to the growth of the market, as consumers are willing to spend on premium and healthier spreads and sweeteners. Additionally, favorable fiscal policies and investments in the food industry have also supported market growth. However, the market is also facing challenges due to the high saturation of spreads and sweeteners in the country, leading to intense competition among market players. Government regulations on food safety and labeling have also influenced market performance, as consumers are becoming more conscious of the ingredients and nutritional value of their food products. Overall, the Spreads Market in Kuwait is expected to continue growing, driven by the country's economic stability and increasing demand for healthier food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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