Spreads - Jordan | Statista Market Forecast

Revenue in the Spreads market amounts to US$152.40m in 2024. The market is expected to grow annually by 5.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$13.39 are generated in 2024.
In the Spreads market, volume is expected to amount to 45.36m kg by 2029. The Spreads market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 3.4kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Jordan has seen a minimal growth rate, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter have also played a role in shaping the overall market.

Customer preferences: In Jordan, there has been a growing trend towards healthier and more natural food options, leading to a rise in demand for spreads and sweeteners made from organic and locally sourced ingredients. This shift is driven by a cultural preference for traditional and homemade products, as well as a desire for more sustainable and ethical food choices. Additionally, there is a growing interest in artisanal and gourmet spreads, catering to the evolving taste preferences of younger, more affluent consumers.

Trends in the market: In Jordan, there is a growing demand for healthier and natural sweeteners in the Spreads & Sweeteners Market within The Food market. This trend is driven by increasing health consciousness and concerns over artificial sweeteners. As a result, there is a rise in the usage of natural sweeteners like honey, maple syrup, and agave nectar. Additionally, there is a shift towards more innovative and unique spreads, such as nut butter blends and plant-based spreads. These trends are expected to continue, as consumers become more health-conscious and seek out alternatives to traditional spreads and sweeteners. This presents opportunities for industry stakeholders to offer a wider variety of healthier and natural options to cater to the changing consumer preferences.

Local special circumstances: In Jordan, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Being a major producer of dates, the market for spreads made from this fruit is thriving. Additionally, with a large Muslim population, there is a high demand for halal spreads and sweeteners. The government's regulations on food imports have also led to the popularity of locally-made spreads and sweeteners. These factors contribute to the unique dynamics of the market in Jordan, setting it apart from other markets.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as consumer behavior, purchasing power, and government policies. Jordan has a growing population with increasing disposable income, leading to a rise in demand for convenient and affordable food options. Additionally, the government's efforts to promote foreign investment and improve infrastructure have created a favorable business environment, further driving market growth. However, the market may face challenges due to fluctuations in global sugar and commodity prices, as well as potential changes in import regulations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.