Spreads - Eastern Africa | Statista Market Forecast

Revenue in the Spreads market amounts to US$1.99bn in 2024. The market is expected to grow annually by 11.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$4.34 are generated in 2024.
In the Spreads market, volume is expected to amount to 685.40m kg by 2029. The Spreads market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 1.3kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Eastern Africa has been experiencing subdued growth, influenced by factors such as increasing competition among sub-markets, shifting consumer preferences, and supply chain disruptions. However, with the rising demand for convenience and healthier options, the market is expected to see moderate growth in the coming years.

Customer preferences: The Spreads & Sweeteners Market within The Food market in Eastern Africa is experiencing a rise in demand for natural and organic spreads, as consumers become more health-conscious. This trend is driven by the growing awareness of the harmful effects of artificial ingredients and the preference for healthier options. Additionally, the increasing urbanization and busy lifestyles have led to a rise in demand for on-the-go spreads, driving the growth of convenient and single-serve packaging.

Trends in the market: In Eastern Africa, there is a growing demand for healthier food options, leading to an increase in the consumption of spreads made from natural ingredients like honey and fruits. This trend is driven by consumers' desire for more nutritious and sustainable products. Additionally, the use of social media and online platforms is on the rise, providing a platform for spreads and sweetener companies to market their products directly to consumers. As the region's population and economy continue to grow, there is significant potential for industry stakeholders to tap into this market through innovative product offerings and effective digital marketing strategies.

Local special circumstances: In Eastern Africa, the Spreads & Sweeteners Market within The Food market is heavily influenced by the region's diverse agricultural landscape and the cultural preference for natural ingredients. Additionally, the market is shaped by the varying regulatory frameworks in each country, leading to differences in product availability and pricing. For example, in Kenya, the market is driven by the growing demand for healthy and sustainable options, while in Ethiopia, the market is dominated by traditional honey-based spreads due to cultural preferences.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Eastern Africa is heavily influenced by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. With rising incomes and urbanization, there is a growing demand for convenience and packaged food products, including spreads and sweeteners. Additionally, favorable government policies and investments in the food industry are expected to drive market growth. However, challenges such as high import tariffs and unstable economic conditions in certain countries may hinder market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.