Spreads & Sweeteners - Jordan

Jordan

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$223.30m in 2024. The market is expected to grow annually by 5.52% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$19.61 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 89.94m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 6.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads and Sweeteners market in Jordan is experiencing minimal growth, influenced by factors such as increasing health consciousness among consumers, the convenience of online shopping, and the use of digital technologies. Despite the slow growth, the market is expected to thrive due to the diverse sub-markets within the Food industry in Jordan.

Customer preferences: Consumers in Jordan are increasingly opting for healthier and more natural options in the Spreads & Sweeteners Market within The Food market. This is driven by a growing awareness of the negative effects of processed and artificial ingredients on health. As a result, there has been a rise in demand for organic and locally sourced spreads and sweeteners. This trend is also influenced by a cultural preference for traditional and homemade products. Manufacturers are responding by introducing new all-natural and additive-free options to cater to this evolving consumer preference.

Trends in the market: In Jordan, the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for healthier and natural alternatives. This trend is driven by increasing health awareness and a desire for clean label products. As a result, there is a rise in the use of natural sweeteners such as honey and maple syrup, as well as spreads made from nuts and fruits. This trajectory towards healthier options is significant for industry stakeholders, as it presents opportunities for product innovation and diversification. Additionally, it aligns with global trends towards clean eating and sustainable food choices, which can enhance the market's competitiveness. However, it also poses challenges for traditional spreads and sweeteners manufacturers, who may need to adapt their offerings to meet consumer demands.

Local special circumstances: In Jordan, the Spreads & Sweeteners market is influenced by the country's strong cultural affinity for sweets and traditional cuisine. This has led to a high demand for locally produced honey and date syrup. Additionally, the government's efforts to promote a healthy lifestyle have led to a rise in demand for natural and organic sweeteners. The country's arid climate also presents unique challenges for production and sourcing of certain sweeteners, leading to a reliance on imports for some varieties.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Jordan is heavily influenced by macroeconomic factors such as consumer spending, government policies, and international trade agreements. Jordan's stable economic growth and increasing disposable income have led to a rise in consumer demand for convenience foods and sweeteners. Moreover, the government's efforts to attract foreign investment and improve the country's infrastructure have positively impacted The Food market, leading to an increase in production and supply of spreads and sweeteners. Furthermore, Jordan's participation in free trade agreements with neighboring countries has opened up new markets for exports, further boosting the growth of the Spreads & Sweeteners Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.