Spreads & Sweeteners - Guatemala

Guatemala

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$173.50m in 2024. The market is expected to grow annually by 7.62% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$9.45 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 51.91m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 2.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Guatemala is experiencing minimal growth, influenced by factors such as increasing health consciousness, convenience of online services, and the adoption of digital technologies. This can be seen in the steady rise of sub-markets within The Food market, as consumers become more aware of the benefits of healthier options. However, slower economic growth and changing consumer preferences may also contribute to the overall slow growth rate of the market.

Customer preferences: The Spreads & Sweeteners Market within The Food market market in Guatemala has seen a rise in demand for healthier and more natural options. With a growing focus on health and wellness, consumers are seeking alternatives to traditional spreads and sweeteners, such as natural sweeteners like honey and agave. This shift is driven by a cultural preference for natural and organic products, as well as a growing awareness of the negative health effects of refined sugars. As a result, manufacturers are incorporating more natural ingredients and offering a wider range of healthier options in this market segment. This trend is expected to continue as consumers become more health-conscious and seek out products that align with their values and lifestyle choices.

Trends in the market: In Guatemala, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options as consumers become more health-conscious. This trend is reflected in the rising demand for natural sweeteners and spreads made from organic ingredients. Additionally, there is a growing preference for locally sourced products, promoting sustainability and supporting local farmers. These trends are significant for industry stakeholders as they present opportunities for market expansion and innovation. There is also potential for partnerships with local farmers to meet the demand for natural and locally sourced ingredients.

Local special circumstances: In Guatemala, the Spreads & Sweeteners market is influenced by the country's diverse geography and rich culinary traditions. The market is heavily driven by the demand for traditional sweeteners like panela and honey, as well as the growing popularity of imported spreads like Nutella. Additionally, the country's regulatory environment plays a key role, with strict labeling laws and import restrictions affecting product availability and pricing. These unique local factors set the Guatemalan market apart from others, shaping consumer preferences and driving market dynamics.

Underlying macroeconomic factors: The Spreads & Sweeteners market in Guatemala is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Guatemala has a stable economy with a GDP growth rate of 3.3% in 2019 and a projected growth rate of 4.5% in 2020. The country's strong agricultural sector, particularly in the production of sugar and honey, contributes to the growth of the Spreads & Sweeteners market. Moreover, the rising demand for natural and organic sweeteners is driven by increasing health concerns and a growing middle-class population. Additionally, the government's efforts to promote foreign investments and improve trade relations with other countries have also positively impacted the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.