Tomato Ketchup - Western Asia | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$954.50m in 2024. The market is expected to grow annually by 5.63% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$4.29 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 396.40m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.6kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup Market in Western Asia is experiencing minimal growth due to factors such as low consumer awareness and limited access to online services. Despite this, the market is expected to grow steadily, driven by increasing demand for convenience and changing food preferences.

Customer preferences: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is seeing a rise in demand for healthier, natural options as consumers become more health-conscious. There is also a growing preference for organic and locally sourced ingredients, as well as a desire for clean label products. This trend is influenced by a greater emphasis on sustainability and ethical consumption, as well as a shift towards more mindful and mindful eating habits.

Trends in the market: In Western Asia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for healthier and more natural ketchup options. This trend is being driven by a growing awareness of the negative health effects of traditional ketchup, which is often high in sugar and preservatives. As a result, there has been a rise in the production of organic and low-sugar ketchup varieties, as well as a shift towards clean label and natural ingredients. This trend is expected to continue, as consumers become more health-conscious and demand transparency in food products. Industry stakeholders should take note of this trend and adapt their product offerings accordingly to remain competitive in the market.

Local special circumstances: In Western Asia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by cultural preferences and regulations. For example, in some countries, there is a strong preference for spicier ketchup flavors, while others have stricter regulations on ingredients and labeling. Additionally, the region's diverse cuisine and cooking styles have led to a demand for speciality ketchup products tailored to local tastes. These factors contribute to a unique market dynamic that sets it apart from other regions.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is greatly impacted by macroeconomic factors such as changing consumer preferences, economic stability, and government policies. Countries with stable economies and favorable policies towards the food industry are experiencing higher market growth compared to regions with economic challenges and strict regulations. Additionally, the increasing trend of globalized food culture and the rise in disposable incomes are driving the demand for tomato ketchup, leading to significant market growth in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.