Tomato Ketchup - Central Africa | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$156.70m in 2024. The market is expected to grow annually by 7.88% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$1.62 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 105.70m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.9kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the Central African region is experiencing moderate growth due to factors such as low consumer awareness, limited availability of online services, and slow adoption of digital technologies. This has resulted in a subdued growth rate in the Sauces & Spices market within The Food market, despite the convenience offered by online services and increasing health awareness among consumers.

Customer preferences: There has been a growing trend in Central Africa towards healthier and more natural food options, leading to an increased demand for organic and locally sourced tomato ketchup. This shift is driven by a rise in health-consciousness and a desire for more sustainable and ethical food choices. Additionally, with the increasing availability of online shopping and delivery services, consumers are also looking for convenience and ease in their food purchases.

Trends in the market: In Central Africa, the Tomato Ketchup market is experiencing a shift towards healthier and more natural options, with consumers looking for products with fewer additives and preservatives. This trend is also seen in the Sauces & Spices Market, with a growing demand for organic and clean label options. This trajectory is significant as it reflects a growing awareness and preference for healthier choices among consumers. Industry stakeholders must adapt to this trend by offering more natural and organic options to remain competitive in the market. Additionally, there is potential for collaborations with local farmers to source ingredients for these products, promoting sustainable and ethical practices.

Local special circumstances: In Central Africa, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by local agricultural practices and climate conditions. The region's diverse cultures also play a role in the demand for specific flavors and ingredients, leading to a varied ketchup market. Additionally, regulatory barriers and infrastructure challenges can impact the supply chain and distribution of ketchup in this market. These factors contribute to the unique dynamics of the Tomato Ketchup Market in Central Africa, setting it apart from other regions.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is impacted by macroeconomic factors such as consumer spending, population growth, and trade policies. Countries with stable economic growth and increasing disposable income are witnessing a rise in demand for convenience foods, including tomato ketchup. On the other hand, fluctuations in exchange rates and trade tariffs can affect the cost of raw materials and impact market prices. Furthermore, changing consumer preferences for healthier and organic condiments are also influencing the market, as consumers become more health-conscious and seek cleaner label products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.