Sauces & Spices - Thailand

Thailand

Highlights

Revenue in the Sauces & Condiments market amounts to US$2.06bn in 2024. The market is expected to grow annually by 5.23% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$28.59 are generated in 2024.
In the Sauces & Condiments market, volume is expected to amount to 1.03bn kg by 2029. The Sauces & Condiments market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Sauces & Condiments market is expected to amount to 12.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sauces & Spices market in Thailand is facing minimal growth, influenced by factors such as increasing use of digital technologies, growing health consciousness among consumers, and the convenience of online services. Sub-markets such as Tomato Ketchup, Other Sauces, and Spices & Culinary Herbs play a crucial role in shaping the overall market.

Customer preferences: The demand for authentic and international flavors is on the rise, as consumers become more adventurous and open to trying new cuisines. This has led to a surge in the popularity of sauces and spices from Thailand, known for their bold and spicy flavors. Additionally, with the growing number of health-conscious individuals, there is a rising preference for natural and organic ingredients in sauces and spices. This trend is driven by a shift towards healthier eating habits and a desire for transparency in food sourcing and production.

Trends in the market: In Thailand, the Sauces & Spices Market within The Food market is seeing a trend towards healthier and more natural options, as consumers become more health-conscious. This has led to an increase in demand for organic and all-natural sauces and spices. Additionally, there is a growing trend towards fusion flavors, as Thai cuisine continues to gain popularity globally. This presents opportunities for industry stakeholders to innovate and diversify their product offerings, while also catering to the changing preferences of consumers. Furthermore, with the rise of e-commerce and online grocery shopping, there is potential for the Sauces & Spices Market to expand its reach and tap into new markets.

Local special circumstances: In Thailand, the Sauces & Spices Market within The Food market is heavily influenced by the country's rich culinary heritage and diverse range of flavors. Thai cuisine is known for its use of bold spices and sauces, which has led to a thriving market for locally-made sauces and spice blends. Moreover, Thailand's tropical climate allows for the cultivation of a wide variety of herbs and spices, making them easily accessible and affordable. Additionally, the country's food regulations and manufacturing standards play a crucial role in ensuring the quality and authenticity of these sauces and spices, making them popular among both locals and tourists.

Underlying macroeconomic factors: The Sauces & Spices Market within The Food market in Thailand is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's stable economic health and increasing disposable income have led to a rise in demand for convenience foods and flavor-enhancing sauces and spices. Additionally, the government's initiatives to promote food exports and attract foreign investment have contributed to the growth of the market. Moreover, the increasing prevalence of international cuisines and rising tourism in Thailand have also created a demand for a variety of sauces and spices, further driving the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.