Spices & Culinary Herbs - Tunisia

Revenue in the Salt & Other Spices market amounts to US$58.65m in 2024. The market is expected to grow annually by 6.18% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$4.67 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 2.38m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.2kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Spices & Culinary Herbs Market within the Sauces & Spices Market in Tunisia has seen minimal growth, influenced by factors such as traditional cooking methods and limited access to technology. Despite this, the market is slowly expanding due to increasing interest in Tunisian cuisine and the use of spices for medicinal purposes, among other factors.

Customer preferences: Consumers in Tunisia are gravitating towards healthier and more flavorful meals, leading to a rise in demand for natural and organic spices and herbs. This trend is driven by a growing awareness of the health benefits of using natural ingredients and a desire to support sustainable and ethical food production. As a result, there is a shift towards locally sourced and artisanal spices and herbs, showcasing a preference for traditional and authentic flavors. Additionally, the growing popularity of fusion cuisine and international dishes is driving the demand for a wider variety of spices and herbs in the market.

Trends in the market: In Tunisia, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for organic and locally-sourced products. This trend is driven by consumers' growing interest in healthier, sustainable food options. Additionally, there is a rise in the use of spices and herbs for their medicinal and functional properties, such as boosting immunity and reducing inflammation. This trend is expected to continue, with industry stakeholders focusing on sourcing high-quality ingredients and promoting the health benefits of their products. This presents an opportunity for market players to differentiate themselves and cater to the changing preferences of consumers.

Local special circumstances: In Tunisia, the Spices & Culinary Herbs Market is heavily influenced by the country's location on the Mediterranean Sea and its rich history of trade with Europe and the Middle East. This has led to a unique blend of spices and herbs in Tunisian cuisine, drawing from both regional and international sources. Additionally, the country's strict regulations on imported spices and herbs have created a strong demand for locally grown and produced options, driving innovation and growth in the market.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is strongly influenced by macroeconomic factors in Tunisia. The country's stable economic growth and growing middle class have led to increased consumer spending and demand for high-quality food products. Additionally, favorable government policies and investments in the agriculture sector have boosted the production and export of spices and culinary herbs, further driving the market growth. Moreover, the increasing popularity of Tunisian cuisine globally has also contributed to the market expansion. However, the high production costs and volatile global prices of spices and herbs may pose challenges to the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.