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Spices & Culinary Herbs - Jordan

Jordan
  • Revenue in the Salt & Other Spices market amounts to US$108.00m in 2024. The market is expected to grow annually by 4.86% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$11bn in 2024).
  • In relation to total population figures, per person revenues of US$9.49 are generated in 2024.
  • In the Salt & Other Spices market, volume is expected to amount to 5.39m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 2.9% in 2025.0.
  • The average volume per person in the Salt & Other Spices market is expected to amount to 0.4kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Salt, flavor salt
  • Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
  • Culinary herbs (e.g. basil, parsley, rosemary, oregano

Out-Of-Scope

  • Seasonings
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spices & Culinary Herbs Market in Jordan is experiencing minimal growth due to factors such as low consumer awareness, limited availability of quality products, and traditional cooking methods. Despite this, the market is expected to grow in the coming years with the increasing demand for locally sourced, organic spices and the popularity of international cuisines.

Customer preferences:
As consumers in Jordan become more health-conscious, there has been a growing demand for organic and all-natural spices and culinary herbs. This trend is driven by a desire for clean and healthy eating, as well as a preference for traditional and authentic flavors in cooking. This has led to an increase in the availability and variety of locally sourced and sustainably produced spices and herbs in the market. Additionally, the rise of social media and food blogging has also played a role in popularizing the use of unique and exotic spices in Jordanian cuisine.

Trends in the market:
In Jordan, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is seeing a rise in demand for natural and organic products. Consumers are becoming more health-conscious and are seeking out products that are free from artificial ingredients and preservatives. This trend is expected to continue as consumers become more aware of the potential health benefits of using natural spices and herbs in their cooking. Industry stakeholders should focus on developing and promoting natural and organic options to cater to this growing demand and gain a competitive edge in the market. This trend also presents an opportunity for collaboration with local farmers and suppliers, potentially boosting the economy and supporting sustainable practices.

Local special circumstances:
In Jordan, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's rich history and culture. Traditional dishes and cooking methods have been passed down for generations, resulting in a strong demand for authentic local spices and herbs. Additionally, the country's strategic location along ancient trade routes has allowed for the introduction of various global spices, creating a unique blend of flavors in the market. Moreover, strict regulations and quality standards for food products in Jordan have fostered a sense of trust and reliability in the market, leading to a steady growth in demand for spices and culinary herbs.

Underlying macroeconomic factors:
The Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market in Jordan is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Jordan's economy has been steadily growing, with a GDP growth rate of 2.1% in 2020. The country has also implemented fiscal policies to promote economic growth, such as reducing taxes and increasing government spending on infrastructure. These factors have had a positive impact on the Spices & Culinary Herbs Market, as consumers have more disposable income to spend on food, including spices and herbs. Additionally, Jordan's strategic location and free trade agreements with neighboring countries have facilitated the import and export of spices and herbs, further contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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