Pet Food - Central & Western Europe

Revenue in the Pet Food market amounts to US$25.66bn in 2024. The market is expected to grow annually by 2.83% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$76.49 are generated in 2024.
In the Pet Food market, volume is expected to amount to 7.47bn kg by 2029. The Pet Food market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 21.3kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food market in Central & Western Europe is experiencing minimal growth, impacted by factors such as changing consumer preferences and increasing competition from alternative food options. This market is being driven by the convenience and health benefits offered by pet food products.

Customer preferences: Consumers in Central & Western Europe are increasingly gravitating towards natural and organic pet food options, driven by a growing awareness of the health benefits for their furry companions. This trend is further bolstered by the rise of vegan and plant-based diets among pet owners, as well as a desire for sustainable and ethical food choices. In addition, there has been a surge in demand for personalized pet food solutions, with pet owners seeking tailored diets for their animals based on age, breed, and health needs. This shift towards more conscious and customized pet food choices reflects the changing attitudes towards pets as beloved family members and a growing focus on overall wellness.

Trends in the market: In Central & Western Europe, the Pet Food market is experiencing a shift towards healthier and natural pet food options. This trend is driven by the growing awareness among pet owners about the importance of proper nutrition for their pets. As a result, there is a rise in demand for organic, grain-free, and customized pet food products. This trend is expected to continue, with pet food manufacturers investing in research and development to meet the evolving preferences of pet owners. This shift towards healthier pet food options can have significant implications for industry stakeholders, including opportunities for new product development and potential challenges in meeting the increasing demand for natural ingredients.

Local special circumstances: In Central & Western Europe, the Pet Food market is heavily influenced by the region's high pet ownership rates and strong cultural emphasis on pet care. In countries such as Germany and France, strict regulations govern the production and labeling of pet food, ensuring high quality and safety standards. Additionally, the growing trend of humanization of pets has led to an increase in demand for premium and organic pet food products. This unique combination of factors sets the Pet Food market in Central & Western Europe apart from other markets and drives its continuous growth.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Central & Western Europe is heavily impacted by macroeconomic factors such as consumer spending, disposable income, and economic stability. With rising disposable income and a growing focus on pet health and wellness, consumers are increasingly willing to spend more on premium pet food products. Additionally, favorable regulatory environments and increasing investment in pet food production and distribution infrastructure are driving market growth. However, economic downturns and fluctuations in consumer confidence can negatively impact demand for premium pet food products, highlighting the importance of macroeconomic stability in driving market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.