Margarine - Nepal | Statista Market Forecast

Revenue in the Margarine market amounts to US$23.71m in 2024. The market is expected to grow annually by 6.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$0.76 are generated in 2024.
In the Margarine market, volume is expected to amount to 5.61m kg by 2029. The Margarine market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.17kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market in Nepal is experiencing minimal growth, influenced by factors such as limited consumer awareness, rising health concerns regarding trans fats, and competition from butter and other spreads, which challenge its market penetration and acceptance.

Customer preferences: Consumers in Nepal are gradually shifting towards healthier, natural alternatives in their diets, resulting in a decline in margarine consumption. There is a growing preference for organic and locally sourced ingredients, with many opting for traditional spreads like ghee or butter due to their perceived health benefits. This trend is further fueled by increasing awareness of food additives and the impact of trans fats on health. Additionally, younger demographics are more inclined to seek transparency in food sourcing, favoring products that align with their wellness-oriented lifestyles.

Trends in the market: In Nepal, the Margarine Market is experiencing a notable decline as consumers increasingly prioritize healthier, natural alternatives in their diets. A shift towards traditional spreads like ghee and butter is evident, driven by a growing awareness of the health implications of trans fats and food additives. This trend is particularly pronounced among younger demographics, who demand transparency in food sourcing and prefer organic, locally sourced ingredients. For industry stakeholders, this signifies the need to innovate and adapt products to meet consumer preferences, potentially leading to a re-evaluation of margarine formulations and marketing strategies.

Local special circumstances: In Nepal, the Margarine Market faces unique challenges influenced by the country’s geography, cultural practices, and regulatory environment. The diverse terrain, consisting of mountains and valleys, impacts transportation and distribution, making it difficult for margarine manufacturers to reach remote areas. Culturally, traditional foods like ghee and butter are deeply ingrained in Nepali cuisine, leading to a strong preference for these natural fats over processed alternatives. Additionally, regulations promoting food safety and health awareness further encourage consumers to favor locally sourced, organic products, compelling margarine producers to rethink their strategies and formulations.

Underlying macroeconomic factors: The Margarine Market in Nepal is significantly influenced by macroeconomic factors such as national economic stability, import tariffs, and consumer purchasing power. The country's overall economic health, marked by GDP growth and inflation rates, directly affects disposable income levels, shaping consumer preferences for margarine versus traditional fats. Additionally, global trends in the oils and fats sector, including fluctuations in palm oil prices and sustainability initiatives, impact local pricing and availability. Fiscal policies promoting health and nutrition can further stimulate demand for margarine as a versatile, fortified alternative, encouraging manufacturers to innovate and adapt to changing consumer needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.