Margarine - Myanmar | Statista Market Forecast

Revenue in the Margarine market amounts to US$47.19m in 2024. The market is expected to grow annually by 10.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$0.86 are generated in 2024.
In the Margarine market, volume is expected to amount to 7.93m kg by 2029. The Margarine market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.12kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine market within the Oils & Fats sector in Myanmar is experiencing subdued growth, influenced by factors such as shifting consumer preferences towards healthier options, competition from butter, and economic challenges affecting purchasing power.

Customer preferences: Consumers in Myanmar are increasingly prioritizing health-conscious choices, leading to a decline in margarine consumption as they gravitate towards natural alternatives like butter and plant-based spreads. The rise of urbanization and a younger demographic, particularly among millennials, is fostering a preference for products perceived as more wholesome and less processed. Additionally, the influence of social media and wellness trends is encouraging individuals to seek ingredients that align with their dietary goals, further impacting the margarine market.

Trends in the market: In Myanmar, the margarine market is experiencing a notable shift as consumers increasingly favor health-conscious alternatives, resulting in diminished demand for traditional margarine products. This trend is driven by a growing awareness of nutrition, with many opting for natural options like butter and plant-based spreads perceived as less processed. The urbanization of the population, particularly among millennials, is amplifying this shift towards wholesome ingredients. As social media and wellness trends influence dietary choices, industry stakeholders must adapt by innovating product offerings to meet the evolving preferences for healthier fats, potentially rebranding or reformulating margarine to align with these changing consumer values.

Local special circumstances: In Myanmar, the margarine market is shaped by distinct cultural and economic factors that influence consumer preferences. Traditionally, cooking with oils and fats such as lard and coconut oil has been prevalent, and these local practices impact the acceptance of margarine. Moreover, the increasing emphasis on health, particularly among younger generations, is prompting a shift toward natural and minimally processed alternatives. Regulatory aspects, including food safety standards and import tariffs, also play a role in shaping market dynamics, as they affect the availability and pricing of imported margarine products.

Underlying macroeconomic factors: The margarine market in Myanmar is significantly influenced by macroeconomic factors such as national economic health, consumer income levels, and global commodity prices. As the economy grows, rising disposable incomes allow consumers to explore diverse food options, including margarine. Furthermore, global trends toward healthier eating habits and the demand for plant-based alternatives are reshaping local preferences. Fiscal policies, including import tariffs and subsidies on agricultural products, also impact the pricing and availability of margarine. Additionally, fluctuations in global oil prices can directly affect production costs, influencing market dynamics and consumer choices within the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.