Margarine - Eastern Africa | Statista Market Forecast

Revenue in the Margarine market amounts to US$1.15bn in 2024. The market is expected to grow annually by 9.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$2.49 are generated in 2024.
In the Margarine market, volume is expected to amount to 271.90m kg by 2029. The Margarine market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.51kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Eastern Africa is experiencing subdued growth, influenced by factors such as fluctuating raw material prices, changing consumer preferences towards healthier options, and increased competition from traditional butter products.

Customer preferences: In Eastern Africa, consumer preferences in the Margarine Market are shifting towards healthier and more natural options as awareness of nutrition grows. Younger demographics, influenced by global health trends and social media, are increasingly opting for plant-based margarine alternatives rich in omega-3 fatty acids. Additionally, traditional cooking practices are evolving, with families seeking convenient, ready-to-use products that do not compromise on health. This trend is further propelled by urbanization and busy lifestyles, driving demand for versatile cooking fats that align with modern dietary choices.

Trends in the market: In Eastern Africa, the Margarine Market is experiencing a notable shift towards health-conscious products, with consumers increasingly favoring margarine options made from natural ingredients. The rise of social media and global health movements has led younger generations to seek plant-based alternatives rich in beneficial nutrients, such as omega-3 fatty acids. Additionally, urbanization is driving a demand for convenient, ready-to-use margarine that complements modern cooking practices. This trend not only reflects changing dietary preferences but also presents opportunities for industry stakeholders to innovate and cater to the evolving needs of health-aware consumers.

Local special circumstances: In Eastern Africa, the Margarine Market is significantly influenced by local culinary traditions and agricultural practices. The region's diverse climate allows for the cultivation of various oilseeds, driving the use of locally sourced ingredients in margarine production. Cultural preferences for traditional cooking methods encourage manufacturers to create products that align with local flavors. Additionally, regulatory frameworks promoting healthier food options are steering brands towards reformulating products with natural, nutrient-rich components, thus enhancing market appeal and fostering consumer trust.

Underlying macroeconomic factors: The Margarine Market in Eastern Africa is shaped by macroeconomic factors such as agricultural productivity, consumer income levels, and global commodity prices. With many countries focusing on improving agricultural practices, the availability of locally sourced oilseeds is increasing, which supports local margarine production. Furthermore, rising disposable incomes are leading to greater demand for convenience foods, including margarine. Global trends towards healthier eating habits are prompting local manufacturers to innovate and reformulate products to meet these preferences. Additionally, supportive fiscal policies that encourage local production can enhance market growth by reducing import dependency and fostering sustainability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.