Butter - Jordan | Statista Market Forecast

Revenue in the Butter market amounts to US$32.65m in 2024. The market is expected to grow annually by 7.43% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$2.87 are generated in 2024.
In the Butter market, volume is expected to amount to 3.36m kg by 2029. The Butter market is expected to show a volume growth of 5.0% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.23kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in Jordan is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from margarine, and economic challenges affecting purchasing power among households.

Customer preferences: In Jordan, consumers are gravitating towards healthier and more natural food options, influencing the Butter Market within the Oils & Fats sector. There is a notable preference for organic and artisanal butter, fueled by a growing awareness of health and wellness. Additionally, younger demographics are embracing global culinary trends, incorporating butter into diverse recipes while prioritizing quality over quantity. This shift is further amplified by urbanization, leading to increased demand for convenience and premium products that align with evolving lifestyles and dietary preferences.

Trends in the market: In Jordan, the Butter Market within the Oils & Fats sector is experiencing a significant shift towards premium and organic options, as consumers increasingly prioritize health-conscious choices. This trend is particularly pronounced among younger generations, who are eager to explore diverse culinary applications for butter while valuing quality ingredients. The rise of artisanal and locally-sourced butter reflects a broader movement towards sustainability and transparency in food sourcing. As urban lifestyles evolve, industry stakeholders must adapt to these changing preferences by enhancing product offerings and marketing strategies that resonate with health-oriented consumers.

Local special circumstances: In Jordan, the Butter Market within the Oils & Fats sector is influenced by the country's unique geographical and cultural factors. The production of butter is often tied to local dairy farms, where traditional methods and regional flavors play a crucial role in shaping consumer preferences. Additionally, Jordan's diverse culinary heritage encourages the use of butter in various dishes, fostering demand for both traditional and innovative products. Regulatory standards promoting food safety and quality further compel manufacturers to focus on premium offerings, aligning with the population's growing health consciousness and desire for transparency in sourcing.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Jordan is shaped by several macroeconomic factors, including global supply chain dynamics, national economic stability, and consumer purchasing power. Fluctuations in global dairy prices and trade relationships can impact local butter production costs, while Jordan's economic health, characterized by GDP growth and inflation rates, influences consumer spending behavior. Additionally, fiscal policies supporting agriculture and food security enhance local dairy farm productivity, promoting the availability of high-quality butter. As the demand for healthier food options rises, the market is further driven by trends in health awareness and dietary shifts among consumers, reflecting a broader global focus on nutrition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.